MTV partnered with Microsoft to provide digital music services

MTV Networks has announced it will release a digital music service, integrated into the upcoming Windows Media Player 11 thanks to Microsoft's help and content from MTV, VH1 or CMT as well as more than 2 million songs for users. download.

Named URGE, this service will be released in 2006. MTV plans to introduce a variety of different genres or hot hits from stars like Alicia Keys, Coldplay and Gretchen Wilson.

'In addition to providing a simple delivery service, URGE will provide a music playing field for fans - where they can choose, discover and download the latest music,' said the manager. MTV Networks Jason Hirschhom said.

Currently there is not much information about URGE. Fans are wondering if URGE is a registered music or service store like Napster To Go and Yahoo! Music Unlimited. URGE service will be promoted through MTV Networks as well as the new website URGE.com, which appeared at noon yesterday, December 13.

MTV also plans to advertise URGE widely on the Electronics Electronics Show (Consumer Electronics Show) in Las Vegas in January next year.

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