Salesforce.com not only does CRM business

Although the business relationship management software (CRM) business is developing, Salesforce.com still decides to expand to other markets. Therefore, they recently launched AppExchange, enabling third parties to build applications on this platform.

Morgan Stanley has registered 400 subscribers to deploy a newly developed application on AppExchange. " The success we have achieved is how big 'on-demand' software is today ," said Marc Benioff, Salesforce.com CEO. ' The AppExchange platform really received great interest with 4,400 installations and 97,000 tests. The Salesforce.com brand is already famous, plus AppExchange, we hope to continue to grow stronger than the traditional business model '.

Online services can be problematic when the number of customers increases dramatically. This has happened in some big companies like eBay and Amazon.com. Salesforce.com also faced the same problem but had an immediate solution to support their infrastructure. They have just released a new website at trust.salesforce.com to confirm the reliability of the company's services and allow customers to access and update information in real time. With this system, Salesforce.com is committed to building and distributing the fastest, safest and most reliable online services available today.

To get the most out of Salesforce.com, people often compare with eBay. Instead of online auctions, Saleforce.com provides online services to help employees track customer accounts, advertising campaigns, problems arising . (This process is called relationship management. customer).

In addition, Salesforce.com does not require companies to prepay a large fee but distribute CRM software at the basic subscription level. Currently, they attract about 399,000 subscribers. In the fourth quarter of 2005, its revenue increased by 67% over the same period in 2004 and reached 94.1 million USD. Their customers include small, medium and large businesses, including Cisco, ADP and Merrill Lynch.

TN