Smart consumption: Beware of these 7 ways to lure customers in the supermarket

The original purpose was to buy some simple food, the result was to walk out of the supermarket with billions of items and come home with an extremely regretful mood, have you ever been in this situation? 

Think about it, if you were a merchant, would you try to 'do everything' to get customers to buy more of your products? Here are some visual and psychological tricks commonly used in supermarkets to 'lead' customers to buy:

1. On the shelf, the easier it is to catch the eye, the more profitable it is

In general, supermarket managers usually put the most attractive, most profitable items where most people can see them.

An overseas study found that in supermarkets, tall men have the lowest purchasing power because their eyes tend to focus on the top shelf, where the best and cheapest items are usually located.

Therefore, the distributors of the items placed on the top shelf are always the ones who are confident in the quality of their products and are not afraid of being 'forgotten' by customers .

2. Snacks at the cashier counter are the easiest to ' withdraw '

Waiting in line at the checkout counter in the supermarket is boring, many people can choose a few snacks nearby to 'relieve' . Therefore, the products near the cashier are always very eye-catching packaging, not only that, you will also often see these products in TV ads, magazines and bus stops.

However, don't forget that these snacks are usually chocolates and confectionery, most of which are high in calories and profitable.

3. Shopping carts in supermarkets are often larger than necessary

Have you noticed that the shopping cart in the supermarket is often much larger than the number of items to buy? Holding a big basket in hand or using a large trolley but only buying a few bunches of vegetables, a few loaves of bread, 'what if' ? This is hitting the mentality of 'full of goods' in the subconscious of many people when going to the supermarket. Therefore, always remember your original purchase purpose.

4. Beautiful vegetables and fruits are not necessarily the best

A few little tricks for waxing and staining can add an extra plus to the look of the fruit, but they'll also add a lot of insecurity. (Photo: Kondor83/Shutterstock)

Do not be too strict about the appearance of fruits and vegetables, some minor problems are very normal. For example, an ugly tomato can be very juicy and flavorful, while a scarred apple is usually sweeter.

Some fruits are eye-catching, but it may take longer to decorate the fruit, wax, and color. While these 'small tricks' can add an extra plus to the look of the fruit, they will also add an element of insecurity.

5. Light 'Tip' : Food looks fresher under lights

Supermarkets are often very well versed in color psychology, lights are often used to highlight food colors. For example, some supermarkets deliberately choose red lights to illuminate meat, green lights to illuminate vegetables, and orange or yellow lights to illuminate fruit. This helps the food look fresher and more appealing. So don't be fooled by the light when judging the freshness of food.

6. Buy fruit, it's best to choose the whole fruit

Fruit that has been cut in half may have been repackaged after removing the damaged parts, so they are unlikely to be of guaranteed quality. (Photo: Angelo gilardelli/Shutterstock)

Whether at a supermarket or a fruit and vegetable stand, you should choose whole fruit. Because fruits that have been cut in half such as watermelons, pumpkins, watermelons, etc. may have been repackaged after removing the damaged parts, so they are unlikely to be of guaranteed quality. In addition, pre-cut supermarket fruit is also more susceptible to spoilage.

7. Will it be cheaper to buy a large package?

Just like the mentality that buying wholesale will be cheaper than buying retail, many people also have the inertia that buying a large package will probably be cheaper than a small one. The reality is sometimes the opposite, the prices of many products, such as snack foods, beverages, chips, etc., that are packaged in large packages are more expensive than small packages.

Supermarkets use 'visual deception' to slightly lower the prices of everyday essentials such as food and household items. For example, a supermarket may offer a price of 49,000 for a product, despite the fact that it's only 1,000 off, making customers feel like the item is less than 50,000, so cheap!

There are often buy 1 get 1 promotions, even though the gift items are inherently very cheap in value, they can still give customers visual satisfaction and give them the impression that this supermarket is cheaper .

So, do not forget the original purchase purpose and be observant when choosing products, be a smart and discerning consumer.