Walmart allows to mark the products purchased on the website

From now on, customers will be able to rate, comment and comment on Wal-Mart supermarket products' official website for reference.

In an interview, Walmart.com's Cathy Halligan marketing director said the company decided to implement the new feature shortly after 3 weeks of testing.

"The number of comments sent by users is more than twice our expectation. This is a feature expected by customers 1, " Cathy said.

Wal-mart, the largest retail group in the world today, has been working hard to incorporate Website and e-commerce with real-life chain stores. A week ago, the company launched the "Site to Store" program, which allows customers to order a product via the Website.

The following item will be shipped to the Wal-Mart store closest to the customer's home, and the user will not be charged the "shipping" fee. To my house by post, this is called shipping)

" Thanks to this program, dealer outlets have increased significantly. It seems that when ordering online, customers often spend about $ 60 more than when they shop directly. ", Cathy said.

Interactive for sales

Source: Reuters In addition to scoring and evaluating products, Wal-Mart also mirrors a number of other websites such as Amazon.com, which allow users to post both product reviews or service quality. This is considered to be a tactic for users and encourage them to return to the Website more often.

Cathy said that during the testing phase, most of the scores the products received were high: from 4 to 5 stars. In Wal-Mart's scale, 5 stars are the highest, while 1 star is the lowest.

According to Wal-Mart estimates, there are about 130 million customers visiting their dealer stores or websites each week.

In the future, Wal-mart will be able to interact with customers who post comments, rate and based on their opinions to decide which items to sell, which items need to be "fired." for soon ".

Trong Cam