The deep voice is easy to pick up

A new US study shows that low voice can help managers on the market earn more money.

Picture 1 of The deep voice is easy to pick up
The voice of the CEO can determine the quality of the work. (Artwork: ceoofme.com)

Duke University, Northern California scientists recorded and analyzed the voice of 792 CEOs - executives.The results show that the CEO with a deeper voice will manage larger companies, make more money and be retained longer.According to the study, if the voice intensity is reduced 22.1 Hz (frequency measurement unit) means an increase of USD 440 million and an increase of 150 days to hold the position.

"Our research demonstrates the important role of voice in business activities , " Phys.org quoted a research team professor as saying.

Previous research has shown that employers often have sympathy with candidates with a deeper voice.

However, many experts say, relying on voice alone is not enough to determine the capacity of a CEO, but that depends on many other factors.