The initiative helps turn clothing labels into living things

Columbia came up with the idea of ​​turning ordinary clothing labels into an essential item for use in survival situations.

Columbia came up with the idea of ​​turning ordinary clothing labels into a stainless steel tool.

Clothes that are designed exclusively for dusty, wandering adventures across the roads. Supporting this view, Columbia came up with the idea of ​​turning ordinary clothing labels into a type of stainless steel tool that could be used to cut wood, sew or filter water in a distress to live. safe leave.

This new gadget is a smart advertisement for Columbia.

First of all, this new gadget is a smart advertisement for Columbia. After all, this particular label, though designed to replace traditional fabric materials, still retains its intended use to include information regarding the clothes we are wearing. Sooner or later, this part of the cloth is also wiped out, not until the time has come. So Columbia took advantage of this to make it a little more useful.

Uses of new style clothing labels.

Columbia has not yet released a list of what clothes will be labeled with this label and it is likely that the new label will retain the same information about how to wash and store the printed clothes on it. A video demonstrating how to use this type of label as a body piece in a survival situation is also attached on a newly created website. However, in case you were lost in the wilderness for the first time somewhere without a phone wave, this item would not help much.