The piece of rhino horn and the man spirit

Success, masculinity and luck stem from each individual's inner strength, not from a piece of horn, which is the message of conservationists to the male object, to help rhino avoid risk extinction.

>>> Injust a few years, the rhino will become extinct

The media campaign "The power of will" is built on the concept of "Chi" in Vietnamese culture, demonstrating the power of internal forces, and has been launched by conservation organizations. "The power of will" aims to change the behavior of men aged between 35 and 50 in Hanoi and Ho Chi Minh City.

"The brave, successful, dynamic and excellent men create luck for themselves, without the need for a piece of rhino horn to show their wealth, luck or strength" , Josselyn Neukom, director of the International Population Service Organization (PSI), emphasized.

South Africa owns about 20,000 rhinos, equivalent to 70 to 80% of the total rhinos worldwide.(Photo: greenfudge.org)

According to Dr. Naomi Doak, Chief Representative of TRAFFIC Southeast Asia - Greater Mekong Subregion Program, the decline of rhino populations globally is affecting the natural ecosystems, depriving their communities Local residents and pocket money for criminals.

Conservationists say, "The power of will" will help people reshape their views on the use of rhino horn, while reinforcing Vietnam's leading role in actively reducing purchases. and using illegal rhino horn.

"The campaign will encourage individuals in the target audience to show their friends that their success comes from internal resources," said Huynh Tien Dung, Conservation Program Manager of WWF Vietnam.

The program will be implemented from October this year, using multimedia channels including outdoor billboards, in-store posters and digital signage, direct communication teams, event to connect entrepreneurs, mobile messages .

In just 40 years, the number of rhinos in the world has decreased by 95%, only 25,000 rhinos in nature. In 2013 alone, more than a thousand rhinos were killed to meet consumption demand in Asian countries, including Vietnam, which is an increase of nearly 8,000% compared to 2007. In 2014, victims Rhino massacre in South Africa does not tend to decline but even more intense, as of September 11, 769 rhinos were killed, ie every day South Africa lost three children. Rhino.

A small part of Vietnamese people believe that horns are valuable as a kind of medicine that can cure many diseases. Not only that, it is also used to show class or luxury gifts, looking forward to career advancement.

The last rhinoceros of Vietnam was killed to get the horn in 2010. Experts warn, rhino world will be able to become extinct in 6 years if the massacre of this animal is not prevented in time.