The prejudice is aware but even if you know the wrong thing, you still go on

There are cognitive prejudices that even though you know it is wrong, your brain always follows the path and imposes them on others.

1. Thinking everyone knows what I know

Many of us believe that everyone will know what they know and for it to be obvious.

In an experiment, psychologists divided participants into two groups. A group makes "applause" and the other group "listeners".

The clapping team will clap to the rhythm of a song and the other team will be tasked with guessing the song. The first group thought that at least 50% of the rest would know the answer. But only 2.5% answered correctly.

The truth is that people who know more information unintentionally impose their thoughts on others, thinking that they must know the same thing as themselves. So their brains cannot see from the perspective of those who do not have that knowledge in mind.

2. Illusions about empathy

People tend to overestimate the ability of others to understand themselves.

You think another person will look at what you think or feel, maybe a worry and a lack of confidence when looking at you. But actually, almost everyone is not a psychic to read other people's thoughts.

3. Anything you want to keep

You must have kept a tight pair of shoes, or kept a shirt in the closet even if you never used it.

According to experts, this is the effect of ownership - described by Richard Thaler and Daniel Kahneman in the 1970s.

In psychology and economic behavior, the property effect is a hypothesis in which people assign greater value to an object just because they own it.

People assign greater value to an object just because they own them. Understand simply, when something is given to you, it is yours. And now someone wants you to leave them, feeling lost, bad is bad.

So if they were willing to sell their favorite items, they would sell for a higher price than when they bought them.

4. Self-agreement, rationalizing action

Many people have been in the situation after buying something expensive but it is a bit regretful not to use it.

But you always tend to find a reason to convince yourself that it is the right choice, and trust that it is extremely worthy of the money you spend.

Scientists named this phenomenon "Stockholm syndrome".

5. Trends to advocate for their views

Everyone went to find persuasive arguments to prove their opinions right. And this means that they often just remember the information selectively and prioritize things that are not in conflict with the existing view.

Therefore, right from the beginning - the brain has tended to find information, understand and remember them by prejudice.