To get directions, go to the lamp post

Travelers and locals in Tokyo can now ask for directions, supermarkets or information about historic monuments from nearby public-lighting posts, thanks to 1,200 computer chips attached. around the commercial district of Ginza.

Visitors will wear headphones, and receive signals from electronic chips embedded in concrete, lampposts or the ceiling of the subway station. The project cost 1 billion yen ($ 8.7 million).

Professor Sakamura points to a computer chip mounted on an electric pole. (Photo: AP)

Professor Ken Sakamura, from the University of Tokyo, said the project opens up a picture for the future, as such chips will become commonplace in private companies or government agencies. it to provide information to passersby.

"This project will build the infrastructure for the 21st century , " Sakamura said.

Similar experiments are taking place elsewhere in Japan.

In a test, reporters wear headphones and carry a communications device around their neck around the Ginza district. This device also has a small video monitor attached. In front of the Mitsukoshi supermarket, a voice promptly explains why the lion statue is the symbol of the supermarket. Crossing over to the showroom of Nissan Motor Corp., the device will automatically connect to the chip attached to the showroom.

"Welcome to the Nissan Ginza booth , " a woman's voice resounded on the video screen. By pressing the button on the device, users can see additional information, such as a map or an old photo.

Japan hopes the new technology can be used to guide elderly, visually impaired or handicapped people in the streets, Sakamura said. It also has the potential - now in Japan, the UK, China and Korea - to guide visitors.

T. An