Vietnam computer market: Looking back a year
2005 is considered a fairly smooth year for the market of Vietnamese informatics products. Large investment projects, increasing consumer demand has pushed the growth of this market up to 22%, total consumption value is estimated at USD 370 million. Experts are very confident with this pace, in 2006 will continue to recognize remarkable achievements in the computer business.
Assembled computers remain "relegated"
According to research data from GfK Asia experts, desktop sales in 2005 alone increased by 18%. The policy of introducing informatics into the community, computerizing the state administrative apparatus with many incentives continues to be important factors to promote growth.
The explosion of "online games", the development of computer purchasing programs from businesses and banks, are also significant contributors to the 500,000 computers sold, in That's 63% consumed through retail channels.
Over the past year has witnessed the departure of the average computer configuration with the Celeron processor, instead the dominance of new technologies with faster, more powerful processing speed. Prices of computer components are always changing according to the downward trend. This also explains why desktop computers that cost less than VND 8 million are still most interested by users.
LCD screen to the throne
With just over 3 million VND, customers were able to own an LCD screen with good quality. The quality and price advantages of this type of monitor have dramatically changed the trend of users in 2005.
At major computer supermarkets in Hanoi, the most consumed products are 17-inch CRT flat-panel displays and liquid crystal displays. Although CRT monitors cannot be replaced at this time, LCD monitors are forecasted to be the dominant products in the competitive market in the near future. The brand and technology issue of the product will be more focused than price.
Many opportunities and challenges for laptops
$ 700 for a laptop is an attractive number. The last months of 2005 marked the strong growth of low-cost computers, as well as the introduction of many supermarkets specializing in laptops.
Cheap laptops started by local companies like CMS, Elead . a few years ago, now turn to foreign names like HP, Acer jump in. The 38% growth rate for laptops in 2005 is expected to increase to 50% in 2006. Market trends this year continue on low-cost computers but the configuration of the machine is Raised due to new technologies that lower prices of old technologies.
The price below 1000 USD is considered a very potential market segment, currently accounting for over 41% of consumption in the market. A number of new suppliers such as Nec, Asus, and Gigabyte also began to enter this market segment. So 2006 with laptops will be a very exciting year, while also creating a very strong competition among cheap laptop vendors.
Cheap laser printers still dominate
In 2005, laser printers still claimed the leading position with 78% of the total market of 180,000 units, and were particularly active in low-cost printers for households. The largest consumption is still HCMC, accounting for about 60% of the nationwide market. Consumers often choose high-speed printer products, with this year's laser printers range from 15-20 pages per minute.
In 2005, the line of printers costing less than US $ 200 accounted for about 60% of the total market. Most manufacturers participating in Vietnam market have at least 3 product lines with prices below 200USD. It will be a competitive and vibrant market in 2006. 2 big players are still HP and Epson.
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