Why is Swiss watch more expensive than a car

Accuracy, precious stone components, running with arm movement . makes the Swiss watches always a yearning for gentlemen even though the price may be more expensive than a car.

Cause Swiss watches cost billions of silver

Products with " Swiss " labels such as banking services, chocolate, knives, cheeses . have always been defaulted by "gods" as a guarantee of quality and class. Swiss watches are not outside of that rule. " To Germany to buy cars, to Switzerland to buy watches " - that is the sentence that discerning gentlemen often whisper to each other when it comes to the interests of men.

However, owning this product is not a simple thing. The watches cost billions, there are even more expensive models than the Ferrari Vacheron Tour de l'Ile (1.25 million USD equivalent to 28 billion) or Patek Philippe Ref 5016P (USD 850,000 equivalent to more than VND 19 billion ), making many people " burn their hands " when touching . Even, even the type of replica watches assigned by the fifth richest nation in the world has a higher price than the common ground. This caused many people to ask: "What is the Swiss watch that has so attractive?".

The expensive Swiss watches have always been regarded as a yearning for every man.(Photo: Blogspot.)

Long history of development

Right from the 16th century, the city of Geneva was famous for the watch industry. In order to appeal to the people to abandon the habit of wearing jewelry, religious reformer Jean Calvin mobilized the goldsmiths to shift to producing watches, which made the number of artisans skyrocket. After a century, the watchmakers in Geneva were so many that some had to go to another area to earn a living. From the very beginning, the quality requirements for watches in Switzerland were strictly monitored. In order to become a skilled watchmaker , a person after a five-year apprenticeship has to make a small watch with an alarm ring on his neck and a desk with a different size.

By the 19th and 20th centuries, thanks to the research achievements of people like Frédéric Ingold or Georges Leschot, the quality and accuracy of Swiss watches reached new milestones, bringing their levels to the world. A series of brand names like Omega and Rolex were born at this time.

Switzerland is one of the first countries to produce wrist watches . In 1903, Dimier Freres & Cie registered a patent to design wrist watches and turned it into the industry standard today.

During the years from 1926 to 1960, the company continuously recorded with the first inventions of automatic and electronic watches. Previously, countries like Britain were only familiar with the wristwatch for women. By 1967, the quartz watch (using the world's first quartz crystal pendulum) was born in Switzerland. A series of other inventions on watches have also come from this country.

Thanks to the essence of hundreds of years of development, Swiss watches such as Omega, Rolex, Breitling, IWC, Audemars Piguet, Baume & Mercier, Zenith, TAG Heuer . start to have outstanding prices. Even with big names like Lacoste or Armani Exchange, the level of Swiss watches is still far ahead.

Each Swiss watch requires sophisticated and sophisticated production.(Photo: Pecsma.)

Almost absolute accuracy, rare and precious components

Automatic machines were the invention of 18th century Swiss inventor Abraham-Louis Perrelet , helping the clock work with energy from the movement of the arm. Through the rotors around the wire axis, the pendulum will spin, thereby creating energy to operate. Every high-end brand from Switzerland studies a unique proprietary mechanical technology. Materials used to make components must also be made from high-end types to ensure accuracy as well as other technological requirements. The price of products sold by the "team " is considered an inevitable thing.

Most Swiss luxury watches run by automatic mechanical machines. Usually, over time, quartz watches (running along the quartz crystal pendulum mechanism), however good, will gradually be misleading and need to be adjusted again. While mechanical watches ensure much more accuracy. According to Artomaliness, Swiss watches run by mechanical machines only deviate by a maximum of 10 seconds.

When making watches, artisans often use gems such as rubies, turquoise, emeralds, even diamonds to fit into parts that must bear great friction to reduce the wear and tear of the watch during the process. operate. This means that the clock uses more and more cylindrical stones (also called candlesticks), the higher the price.

In addition to expensive components, Swiss watches also use a variety of other valuable materials to add value to the product. For example, crocodile skin, high scratch-resistant sapphire glass is less than diamond, scratch-resistant alloy case .

Strict quality requirements

"Swiss made" refers to products made in Switzerland. It is not merely the place of origin of the goods but also the level and value of the product.

To be called "Swiss made" , a watch must meet three conditions. One is to use machines manufactured by Switzerland. The second is to assemble, test and certify by a production plant in Switzerland. Third, the manufacturer must demonstrate that the minimum percentage of Swiss components in the watch machine is 60% and the product must be made based on the country's research and technical development.

In addition, the Swiss watch also has a product labeled "Swiss movement". Parts in products are not domestically produced as "Swiss made" but must also meet strict requirements. One is that the watch's machine is tested and assembled in Switzerland. Secondly, Swiss-made components must account for 50% of the total product value, excluding assembly costs.

Male stars consider wrist watches as an indispensable accessory to prove their class and style. (Photo: Wordpress.)

Trendy style

Not only for measuring time, wristwatches are indispensable accessories for men for decades. Hollywood stars, especially men, regard it as a class that shows class even when appearing in public as well as on film.

Brad Pitt owns a treasure trove of high-end Swiss watches mostly of TAG Heuer's expensive models. Besides, the actor holds a series of Rolex GMT Master II watches, Submariner, Day Date with a Patek Philippe Nautilus.

Singer Usher also owns 40 luxury watches in his house, including one with 1,100 diamonds displayed at the Natural History Museum in London (UK).

Meanwhile, Leonardo DiCaprio has a classic clock collection from Carrera 1887 Chronograph for Aquaracer, limited edition. Even when filming films, amateurs also enlisted to show off these masculine fashion accessories, for example Rolex GMT Master in gold in The Wolf of Wall Street, Breitling Chrono Avenger in Blood Diamond or Raymond Weil in The Great Gatsby.

In recent years, Swiss watches face the rise of a series of competitors such as the US, China, Japan . The "big men " are concerned about the models of competitive watches and designs. trendy will gradually usurp the throne in the harsh market. However, in the eyes of sophisticated fashion players , the Swiss watches have been and will always be in the position to dominate each time they mention class and superior quality.

Video: The production process of a Swiss watch