Why MySpace has been ... disappointed

MySpace has been so successful and so fast that it has become a phenomenon of teenagers around the world. But that was a year ago.

Last year, MySpace was hot to News Corp, which spent $ 580 million to buy it without blinking. Even Google signed a $ 900 million contract just to advertise with MySpace. But the reality is that many American teenagers are out of excitement with this once-out address.

" I think it has regressed. A lot of my friends have deleted their profiles in MySpace and switched to Facebook, " Birnbaum, a middle school student, said. Birnbaum himself also now spends more time trimming his profile on Facebook.

Birnbaum's classmate, EJKim, also jumped from one extreme to the other. Three months ago, she spent four hours a day to take care of her MySpace space - decorate it, post her friends' photos . But Kim said she just cleared it all. . " I'm bored, it's real and tasteless and useless ," Kim said.

Easy come, easy go

That is the life of teenagers on the Internet: Both craving boredom. In just a few months, a website can attract tens of millions of members, but also in a short period of time, each of those people will turn away. Surprised investors no longer have to invest in any "hot" address.

Source: Cnet It can be said that MySpace is one of the most successful websites in the past few years, hosting 124 million profiles and changing the online life of global teenagers for 2 years and 6 months. This website is a combination of personal diary, email program and photo album, where all content can be shared with friends.

An important measure of website popularity is the amount of time users spend wandering in it. Research in teenagers for a long time, people found this number up and down, constantly fluctuating.

Take, for example, Xanga, a very popular virtual social network before MySpace appeared. As of October 2002, a member of Xange spent an average of 1 hour 39 minutes per month visiting here. But last September, this number only has . 11 minutes.

Similarly, Friendster, another "deliberate" address, reached 1 hour 51 minutes at its peak (October 2003) but now falls to just 7 minutes.

Compared to both Xanga and Friendster, MySpace has always been superior. During the first 18 months, the company remained at 2 hours 25 minutes. But this year, this time has dropped to two hours.

Loyalty does not exist

Analysts say that it is difficult to keep the public online for a long time. Most services are free, but the time is limited for users, every site wants to grab users, want them to stay longer, thereby attracting huge advertising cash flow. Historically, history has proven that the public turned against any service without a specific reason.

EJKim's class gave a number of reasons why they turned their backs on MySpace: Bad guys came to this website and conducted many criminal acts; teachers and parents supervise them step by step but most importantly, there have been many more exciting new free services.

MySpace's short life is a heavy obsession on Google's heart, as it earlier spent $ 1.65 billion in shares to buy YouTube, the world's number one video sharing site, earlier this month. The current. Google hopes through YouTube will establish a loyal user base.

" Oh, the problem is what to do with loyalty. Before MySpace used to have Xanga, then Xanga had Friendster, MiGente and Black Planet. In the youth, MySpace is a bit more attractive but it is no different How much, "said Creative Strategies analyst Ben Bajarin.

Young users are constantly looking for new, innovative features. They are constantly hunting for different services. Latest statistics show that topping the list of most visited teenagers last month was Snapvine.com, PLyrics.com and Picgames.com - No one of these 3 names has appeared in the Top 10 of the month. 4, not on the list of 1 year ago.

Unsafe

To avoid falling into a state of estrangement and disgrace as its predecessors, MySpace has constantly opened up new services such as mobile phones and video, and expanded to global reach. On average, MySpace still has 320,000 new profiles and they hope to maintain this situation for a while.

But so, MySpace needs to reassure its members about privacy and privacy - two worries that are covering not only teenagers but also parents and teachers. Last summer, Birnbaum's Chrissy Quantrille found that a fraudster took photos from her MySpace profile, set up a fake website, and even used it to "hack" a schoolboy. California.

" What a shame. What are you doing, " Quantrille tried to contact the impostor. She also sent a warning message to the other student and with her friends sent a complaint to MySpace, asking the site to take down the fake site.

But another Quantrille spoofing site re-emerged Gypsy three weeks ago and this time she was bored to the neck. Quantrille claims to switch to Facebook and so does her friends. The condition when registering a member at Facebook is that you have to declare the email address of the school or company that is working so it seems safer.

Trong Cam