Apple continues to dominate the music player market

According to analysts, phones that can play music can become major competitors of iPod music players.

NPD Group recently announced that Apple Computer continues to lead the US digital music player market in the second quarter with 75.6% market share.

NPD Group analyst Ross Rubin said ' Apple has been very successful in focusing consumers' interest in digital music in their products by spending millions of dollars on advertising . '

Ipods still dominate the market

But it's hard to say how long Apple can dominate the market after mobile phone manufacturers continue to integrate music players into their products.

Some analysts have warned that the market for digital music players may go into the car's personal assistance (PDA) mark, the market's growth rate has fallen after mobile phone companies Introducing smartphones with PDA features.

Rubin thinks that digital music player companies can continue to compete with the mobile phone industry because these music-based products are larger, more intuitive, and more intuitive. Easier connection and stronger copyright protection.

US mobile phone service providers have also hampered the widespread use of cell phones as a music player because they are paying more for music on the Internet than competitors for dedicated music players. Users for a number of reasons often hesitate to use memory cards and Bluetooth to update music tracks, instead they prefer to use the provider 's services.

But Rubin also noted that mobile phone companies are gaining ground in the market, especially with new mobile phones such as Sony Ericsson Mobile Communications's W810i or Nokia N91. This proves that this war will also bring many interesting things.

According to PND Group, SanDisk is the second-ranked company in the second quarter with 9.7% market share while Creative Technology came in third, accounting for 4.3% of the US music player market. Following Creative is SamSung Electronic with 2.5% and Sony's market share is 1.9%.

However, one thing to note is that this report does not take into account the types of handsets with integrated music players.

HOANG TUNG