Art of hypnosis of hi-tech goods

Smart, elegant, but strange and ' poisonous '. Today hi-tech products must know how to attract consumers with style and color, must become truly charming decorative items. And this new trend is the game of designers.

'Eye-catching' at first sight is the trend of future consumption. Indeed, 2006 witnessed the birth of a new generation of hi-tech which was created quite strange. For now, according to Gérard Vergnault, design director of Thomson, ' modern features and prices are no longer the top criteria when customers choose TV. They want it to be beautiful, attractive right from the outside . '

Nokia's Sirocco mobile phone is soft with the natural contours of sand dunes.Photo: Gizmodo .

Here, colors play a key role. Cumbersome details have been minimized to "soften" the product. They can not be rude and glamorous with wires, sockets . full of themselves. All accessories included wireless technology. It can be affirmed that in the future, in addition to the excellent image quality, television will become one of the true decorative and aesthetic products.

The application of beauty effects has also partly brought designers back to traditional values, when silver-colored steel was a symbol of solidity and nobility. And comes the rubber material, which will make the product both 'firm' and also 'smooth'. Samsung's NV 10 camera has clearly revealed aesthetic elements, combined with the full range of high-tech functions of the future.

For amateur camcorders, the aesthetic tendency is focused on the small characteristics of the product. To have this factor, the manufacturer tried to "compress" all the most advanced functions into very flexible designs. Light and compact are also the leading standards of beauty.

Close to nature through style and color

Monotony is always boring. If for a while, the keyboard and chassis of the screen cover were dressed in pure black or iridescent colors, they are now "rejuvenated" with vivid colors, with special symbolic meaning. As the idea of ​​color dance is clearly shown on Sony's Vaio laptop.

The PictureMate 280 Epson printer - ingenious camouflage.Photo: Amazon .

This line of 'colorful products' really attracted young people. Vaio's creator Michelle Lew explains: ' Color helps convey many of the connotations that naturally connect in heaven and earth, as green will make us think of nature and the environment. Red with Asians is a sign of luck, a blessing in Tet holiday. White evokes a quiet, quiet thought. Noble black. Light gray represents urban life. Pink color with the outward psychology. We have inspired the fashion design industry to research laptop color schemes, so that every product when it reaches consumers will reflect the personality and aesthetic trend of its owner ' .

Switching to printers, the latest generations were born out of the idea of ​​'visual transformation' right on each product. A clever disguise to deceive consumers' eyes, but to pull them into a hi-tech game! Many HP and Canon product lines flexibly 'change their shape', making customers mistake them for household products. For example, when the phone is turned off, the tray above will be folded to hide all details inside the printer. And there are also printers that are shaped like a hi-fi, or more interesting, Epson's PictureMate 280 printer: when closed, it looks exactly like a chilled stone jar for a picnic. foreign.

All to charm

Samsung's NV 10 camera has clearly revealed aesthetic elements, combined with the full range of high-tech functions of the future.Photo: Dpreview .

Valérie Pegon, a Nokia design expert, said: ' We also got ideas from natural forms, like a pebble or a sand dune, to create beautiful products. and close to people '. So Nokia had a 'Sirocco' - a sleek, sexy and very stylish phone. Never before has a mobile phone flirted with customers as effectively as Sirocco!

Alcatel TCT's design director Noel Kerjean acknowledged: ' Here, we will characterize high-tech products, making them more human. From the design to the base materials must be carefully refined to the ultimate goal is to bring customers convenience and high aesthetic emotions '. Even the 'open' and 'click' operation of the phone will be carefully researched so that it must be the "best movements" for the user. Even the holster must be 'know' to make the inside product look good.

Finally, the accessories must also be perfect. As an item that we see and touch often, today keyboards and computer mice have been considered 'separate' objects of each person. The 'diNovo Edge' keyboard from Logitech is made of ultra-smooth black steel with self-luminous keys, very convenient in private working corners.

It is believed that the days of 'wrapped' Plasma TV sets in a precious wooden frame are delicately sculpted, just like the elegant and elegant images of the 'predecessor' and popular TV generations the language of the 1950s, is near. A trend of nostalgia, aesthetic ideas following the motto "look back to come" has arrived!