Bottle of beverage 'What do you want?'

Just like any flavor, apple or chocholate, press the button on the beverage bottle, you will have the favorite water. With this type of bottle for the future, consumers will have more choices in the same product.

The Ipifini programmable bottle, a Massachusetts-based company, can also bring new innovations to shampoos, sauces, paints and perfumes, and to reduce the cost. Spend less space on the shelf.

"The idea here is that the company can make more choices, but distribute fewer products," said Tom Woolf, president and founder of Ipifini.

In the beverage sector, manufacturers often offer a variety of products with different flavors. Coca-Cola, for example, has half a dozen flavors, including Coca-Cola Black Cherry Vanilla, Vanilla Coke, Coca-Cola with lemon and Raspberry Coke.

Picture 1 of Bottle of beverage 'What do you want?'

Press the button and you will have the beverage on demand. (Photo: khan.co.kr)

The construction and operation of several plant lines to provide each type of product is very expensive. The distribution of them also faces many challenges, not to mention the need to have large storage to accommodate all kinds of flavors.

However, programmed cylinders will only need one production line to produce the basic flavor , for example cola. Other flavors will be contained in sealed plastic buttons, attached around the edge of the bottle neck.

For example, if you want to drink cola cherries, they will press on the cherry blossom button, to pump the flavor into the bottle. Want to have cherry vanilla, the user just pressing both buttons smell at the same time.

T. An