Brain activity indicates favorite music

According to a new study published in the American Journal of Science on April 11, brain activity can be used to predict whether someone will buy the music product he hears. first or not.

A team of researchers from Canada's McGill University found a region of brain nuclei called "nucleaus accumbens" that could be responsible for creating the sense of satisfaction or appreciation that people experience when listening to a song for the first time. .

According to scientists, the activity of this brain region is a criterion for assessing the level of human satisfaction.

The team led by Valorie Salimpoor conducted an experiment in which participants can spend their own money on the music they hear for the first time through an online music buying system like iTunes.

When participants listen to music clips or listen to a particular piece of music, scientists will scan the brain.

The results show that when these people listen to the type of music they have never heard, the mental activities of the "brain nucleus" can indicate the level of interest to pay for the audience's purchase.

Salimpoor said: "In the study, we found that the activity in this brain region is more and more when people listen to music, the higher the willingness to pay for that music product."

According to scientists, this brain region does not make a decision to buy or not, but creates a link between the responses from the sensory, emotional and evaluation parts of the brain.

Accordingly, these strong or weak links will help determine whether the music is so popular that people buy it or not.

In other words, the number of different parts of the brain that respond to a piece of music depends on the kind of music we aim for throughout life and so it is a very personal reaction.