Dissecting Google culture (Period I)

Want to understand the corporate culture at Google, it's best to observe . their toilets.

All toilets inside Google headquarters are equipped with the most modern, state-of-the-art Japanese stalls, capable of . heating people sitting on the cold days.

If the water discharge is still not enough, a wireless button above the door will activate the "cleaning" and drying round 3 for users.

Not only be pampered with hi-tech basins, Google employees are also encouraged to make the most of this rare "free" time. Inside each compartment, there is an electronic font with the title: Test Code using the database. It will display riddles that are changed weekly, focusing on technical topics and testing programming code.

Enjoy life and thinking differently

They can freely swim in the outdoor wave pool, of course for free.Source: Times .

"Toilet" clearly reflected the general working philosophy at Google: Modern and generous equipment helps people feel relieved, relaxed, happy and thinking in an "unusual" way. Thanks to that, Google can create a series of new products and services with rocket speed.

How to maintain the "creative culture" is always a hot topic in Google, when this fall, the search giant will be 8 years old. Google has marched around the world, opening offices in cities like Beijing, Zurich and Bangalore. In just 3 years, Google employees have tripled, reaching 9,000 people.

Almost every week, Google launched a new product. When homegrown products did not take off, Google was not embarrassed to grab and swallow the strongest competitor. A typical example is this giant who bought YouTube video sharing website for $ 1.65 billion of shares.

Staff is God

Actively rewarding and honoring successes, it seems that Google always shrugs and despises defeat. The fearless, "heavenly" spirit is what imbued each person at the Googleplex.

This headquarters is a series of low-rise buildings standing close to each other, looking more like university dormitories than the headquarters of a leading global corporation. Four office surfaces are covered in stained glass, with enough "sweet traps" to hold the legs: three free meals a day, a free outdoor wave pool, an indoor gym, one kindergartens for officials and employees to send "kids".

Private bus teams run like shuttles every day, taking employees from home to San Francisco and back. All those rights make any Silicon Valley resident jealous.

Google employees are encouraged to propose ambitious ideas, even as crazy as possible. Supervisors will assign ideas to small groups, check if the idea is "running" or not. Nearly everyone in Google also adds a "virtual" title: Product Manager.

At the break, Google employees play basketball, swim, and exercise for free right in the Googleplex headquarters.Source: Washingtonpost

All engineers spend 20% of their time working on their own ideas. Many personal projects have been made public, such as virtual social networks Orkut and Google News, a news aggregation service that competes with Yahoo News.

This culture helps explain why a search firm can release so many diverse products. Google itself has vigorously declared its mission to "organize and reorganize" global information. Despite the strong opposition of publishers and authors, Google still dreamed of scanning the entire book on the world online.

"Lottery player"

The company also plans to offer free Wi-Fi coverage throughout San Francisco. Above all, Google wants to "rework" the advertising world, by using the Internet to sell ads in magazines, print and release.

Philip Remek, a person who can be regarded as a " Google Experts " said that Google's initiatives are "just like people going to buy lottery tickets". A lot of tickets are not winning, only a few are winning jackpots, but if you don't try, you will never win any prizes.

Often, Google launches a new service / product before they even exist, and the market they are about to join is "mature". The competitors were frightened, because they knew the search giant had a lot of patience and money (Market value of about 140 billion USD and a quarterly turnover of 2.69 billion) to try out this gamble to watch. other silver.

And that is also the message that Google sends to employees.

" If you haven't stumbled and failed, you have not tried enough ," said Richard Holden, Google AdWords managing director. This service allows advertisers to bid for a "prime" position: placing ads right next to search results.

( Continued )

Trong Cam