Emirates airline recycles posters into shopping bags

After having done your task on the billboards, how big posters will be handled? For Emirates airlines, they will be the main raw material for shopping bags. This is one of the company's latest creative recycling projects .

Recently, Emirates used one of 208-square-foot large posters removed from a billboard at Zurich airport to create more than 300 recycled bags.

Photo: khaleejtimes.ae

The giant poster with the image of an Emirates crew member was returned to the labor market by 10 workers from Feinschliff - a Swiss company that supports long-term unemployment. Incomparable handy bags.

Create a bag that takes 27 minutes, including many stages such as cutting, washing posters and sewing bags. After that, the slogan 'Where will you be tomorrow' will be printed on each bag and distributed in an outdoor film show in Zurich as a way of recycling. Smart carrier's original advertising campaign.

'What better way to handle a giant PVC than to give it a new life in the form of shopping bags - a perfect solution to today's globalization trend,' said Boutros Boutros, vice president Media Marketing and Branding division said.

The aim of the Emirates is to keep up with major airlines' efforts to make the recycling process more creative. This summer, Southwest Airlines launched its ' LUV Seat ' recycling program , in which 43 leather seats have been recycled into items such as footwear and football, and in 2013, the airline Air France-KLM has turned its old staff uniforms into insulated panels for cars.