European telecommunications has its own search engine?

Europe's largest group of telecommunications companies are focusing on creating a mobile search engine that can compete with US giants such as Yahoo and Google.

Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and a Cingular US network are among the companies that will share the same secret, high-level negotiations at the annual exhibition in Barcelona (Spain) in this week.

The decline in call profit on the declining price trend is forcing network operators to compete with Google and Yahoo search services. Determined to win a large market share of the lucrative advertising market.

In the UK alone, more than 20% of subscribers plan to register for high-speed mobile Internet access by the end of 2007, which will spur a dramatic increase in the demand for mobile search engines.

This initiative appears as a surprise to Google and Yahoo, which have not negotiated the negotiating time with mobile networks and handset makers. But mobile industrialists believe it is possible to retain a larger share of advertising profits by developing their own proprietary services.

A common approach is needed because mobile networks will need to provide advertising to a large number of listeners if they compete with giant-scale US search services. Four major UK networks, Orange owned by France Telecom, O2 partial joint venture of Telefonica (Spain), T-Mobile (Germany) and Vodafone will be presented at the week's meeting. This group combines some basic customers of 600 million mobile phone users around the world.

These networks can decide to go with an existing search engine and use a combination to keep it safe for a large part of their income. Other ideas for discussion are the creation of a white-label service, with a single home and technical group ad, and then for each mobile network that applies to their brand.

A manager among British companies said " there is a big playground for mobile search services that we need to possess in part and explore options at a very high level ".

That is not clear about the link for existing agreements between networks and search giant US companies. Google has signed with Vodafone and T-Mobile, as well as Hutchison 3 and China Mobile's third network. Their service is also preloaded on machines manufactured by some companies including Samsung.

Mobile search engine Google does not charge a fee because it has not yet been sold to a advertiser However, the tests are in progress and the service will become completely commercial this year.

Yahoo has so far signed with Vodafone and the third network, and has sponsored links links. Mobile search services are perceived as the potential to add value to users as well as advertisers more than the services currently offered to computers because the results can be geographically relevant. On Yahoo services, users can type in their location and receive regional weather information, travel or entertainment.

Mobile Internet will bring a further boost in Barcelona when the LG Electronics manufacturer in the Far East region is announced as the winner of the race to build an affordable product in the vast market of handhelds. Web accessibility.

Twelve mobile networks lead the six continents and over 620 million subscribers have agreed to provide 3G phones. This will allow economic rates to be able to bring prices below current 3G handsets.

The deal will also be a boost for LG to compete with the top four handset makers: Nokia, Sony Ericsson, Siemens and Motorola.

Vu Anh Tu