From small newspapers to the world's largest media group

Rupert Murdoch is the man who turned a small newspaper in his hometown into a major media corporation in the world - The News Corporation.

Today, the group includes television channels, publishers, film producers, cable and satellite television, magazines and newspapers in the US, Australia, Europe and Asia. The head of this great corporation was born in 1931 in Melbourne in a family owned a prestigious local newspaper.

After graduating from Oxford University, Murdoch worked in his father's newspaper and became the leader of this newspaper. Only a short time later, Rupert Murdoch turned the newspaper into a money printer enough to buy a series of Australian media outlets and he began to take over the world media market.

The market invasion strategy was combined by a zero tolerance policy and a straightforward war with unions poured down on this media tycoon a wave of fierce criticism.

In 1985, Rupert Murdoch became an American citizen. One of Rupert Murdoch's two sons working under his father will probably become the successor of this $ 17 billion media group.

Below is his business philosophy in the field of communication.

I was often accused of: Not giving news and making news on my own. So, does anyone doing business in this field do not act like that?

Our reputation is much more important than hundreds of millions of dollars quickly earned.

Don't confuse your success more than the success of the group where you work. It is true that we and our loyalty to our common work bring us real success.

I do not know whether this is good or bad, but The News Corporation directly reflects the way of thinking and personality as well as the spiritual values ​​of myself.

I always try to understand all the details of my business . This does not mean, wherever you have to intervene, it is important to occasionally show that you are capable of solve the smallest things.

I am the catalyst of change.

The world changes so quickly that now the winner is not the strongest but the fastest one.

It is impossible to have success continuously for 30 years, but it does not have to pay the price with its own perspiration.

If you want to motivate people to work, they must conquer their hearts and minds. I succeeded in this by turning myself into an example for everyone to follow.

In addition, I stimulated them with interesting ideas, making people really attracted to the common work.

If you have serious business intentions, you need to travel all over the world because this job requires that your spiritual life be 'globalized'.

It is impossible to successfully build a corporation with a multi-tier system of committees and advisers so you can get advice when needed. You must be able to make your own decisions without relying on anyone else.

Today, for companies, there is no priority over being cautious about expanding operations in the internet-related fields to make a profit.

To be able to sell well, the news needs to bring satisfaction to the reader and contain a bit of 'toxin' (of course, under the legal framework). The same is true for media-related businesses.

Nhu Quynh