Nintendo has surpassed the NTT telecommunications group and a financial group to become the fifth-largest sunrise company in terms of market value, on July 26. This success is due to Wii demand and strong game growth.

Nintendo's market value is currently at 8.69 trillion yen (US $ 72 billion), surpassing Sumitomo Mitsui Financial Group, Nippon Telegraph and Telephone (NTT), and Honda Motor, the remaining companies. position higher than a day ago. The company surpassed Sony last month.

Nintendo became Japan's fifth largest company images 1 The good news made Nintendo stock up 8.1%, to 614,000 yen yesterday. On April 25, its shares rose 3.5%. Nintendo's growth was beyond market expectations as quarterly profits increased more than 3 times.

Its strategy is to expand the gaming community to women and the elderly. With innovative and easy-to-play games, the Wii console and console are much more selling than Sony and Microsoft rivals in recent months.

Nintendo has just revised its profit plan, up 37%, to 370 billion yen ($ 3.1 billion) for the 2007 fiscal year. Its dividend is expected to be 960 yen, instead of forecasting 700. yen earlier.

K.Linh