Gate MSN China expanded territory

On February 27, Microsoft Feng, a Chinese spokesman, confirmed the source of the software giant's MSN portal has expanded its "coverage" to separated territories. of the mainland market.

Accordingly, the MSN China port will now include the community of Microsoft snow users in mainland China, Taiwan's territory and Hong Kong's special economic zone, which will help elevate the position. of the MSN service portal in the Asia-Pacific region.

Microsoft is rumored to blame its media network that the strategy is deployed to consolidate its flagship position and compete with the same foreign competitors in China, the country's second-largest Internet market. the world with nearly 137 million people online, just behind the United States.

The tech giants want to be part of the Chinese market, Microsoft is no exception

In early February 2007, MSN said it plans to launch a job search service in China this year, by shaking hands with potential ChinaHR.com competitors from 51job Inc and Zhaopin. com is controlled by Monster Worldwide Inc.

The source also said Microsoft established a software research and development center for the gateway MSN in Shanghai in January 2007, which is the company's first hub located outside the United States.

The headquarter of the MSN Research and Development Center is located in Shanghai's Zizhu Science Park, where the research lab of chip giant Intel Corporation will be present, which will specialize in manufacturing online application software. Internet. Recently, Intel also said that the group will consider mainland China and the special economic zone of Hong Kong to be a geographically separated region starting from the 2007 administrative year.

The MSN China portal also partners with the country's largest online travel agency network, Ctrip.com, to target wealthy young Chinese who are increasing travel demand.

Microsoft's MSN Messenger online communication tool has now become a part of everyday life for adolescents and adults alike, the number of people using the service there has reached more than 20 million. people.

This step has been met by a number of Microsoft online service unit managers in China including the resignation of the top executive responsible for the branch company of Windows Live. end of 2006.

It is known that China's MSN port is a joint venture with a 50-50 share of capital between software giant Microsoft and Shanghai Alliance Investment, a large investment company of this city run by Jiang Mianheng, son son of former Chairman Jiang Zemin.

Vu Anh Tu