GO - 'secret weapon' against copyright infringement

The virtual world in online games (GO) is full of legendary monsters, magical spells and mighty heroes that could be a "new weapon" to help firms fight piracy. rights are spreading worldwide.

On August 23, the global gaming industry gathered together in Europe's largest game exhibition in Leipzig to introduce users to the latest game genres, most notably the role-playing game series. Multi-player MMO online. It is estimated that there are about 200,000 visitors.

The most prominent feature in this game exhibition is the shift to providing completely free game software for players of the manufacturer. This solution proved to be more efficient than the traditional 'pay for game software' model. This model is considered 'boot key' of software piracy.

For example, instead of paying $ 205 to become a member of the "Shadows of Angmar" Lord of the Rings online, the developer now offers free games and charges only when players want to upgrade his character.

Ubisoft CEO, Yves Guillemot, proved quite confident in the prospects of this new game offering and suggested the emergence of a new online game subscription form - 'MMO-lite' form. . ' The online game provider is fully capable of implementing this solution. If they want to collect revenue they only need to charge according to the player's character upgrade requirement . '

Some Chinese online game providers such as CDC Corporation (CHINA.O) and Shanda Interactive Entertainment pioneered the application of this new online game service delivery model since 2005.

Effective solution for Asian 'hot' areas

Electronic Arts argues that a fee-based online game delivery model will be a very effective model for the region that is still a software piracy hotspot. However, the value of the online game market in this area has now reached $ 3 billion.

' There are a lot of people playing games but almost no one pays. Online games will help us solve software piracy , 'said Gerhard Florin, Electronic Arts general manager.

Ever since "World of Warcraft" appeared to spark the development of online games, creating a real revolution in the gaming industry, a lot of players have given up on PC games. copyright infringement to find a highly interactive multi-player virtual world.

However, the most important issue to consider is online games that are "addicted" to playing games and consequently the pitiful death has happened to some gamers who have been playing online games nonstop. for a long time.

Hoang Dung