Internet users are too confident in search results

Internet users strongly believe that the first result links that search engines provide are the best, most relevant links to their keywords. However, the reality is sometimes not so.

An experiment conducted by Computer Information Magazine shows that when college students have to choose a link from Google's results website, their decision depends very much on the order of appearance. that link.

" The higher the rank, the greater the likelihood of the link being clicked ," the magazine said.

The problem is that even if the content of the top link is not very relevant to the search keyword, inferior to the links at the back, this phenomenon is repeated.

" Despite the popularity of search engines, the vast majority of users still don't know how they work. They know almost nothing about the algorithms used by search engines ," said the author. study said.

Faith misplaced

" Although a website has a very high ranking on search engines, it doesn't mean it's legal, trustworthy or reputable ."

If this research receives support from the public opinion, it can make long-term changes to the way the current search engines work.

" Users' surfing behavior has led businesses to find ways to spend money so that their links are included in the top tier and attract more hits ."

" Then it is true that users click on a lot of things, making sure that this site appears in high rankings. The lesser-known sites are less likely to have access to users ."

" Users should know that search engines have a" huge impact "on their own access to information .

Trong Cam