Japanese people rushed to buy 'freezer masks' to avoid heat

According to information posted on Japanese media news, the northeastern part of the country began to enter the early days of May with hot weather over 30 degrees in many places. In response to this situation, a business in Yamagata Prefecture began selling "ice masks" to cool customers. These masks are sold through vending machines that have a cooling function with a temperature of only 4 degrees.

Masks made of fabric

 Reportedly, this item "masking tape" is attracting attention to social networks. In addition to masks, even ramen noodles and shampoos are frozen and sold in vending machines. According to the research, these special masks are manufactured by a local textile company.

The company's main business was initially as textiles like sweaters, but its volume dropped sharply due to the effects of the Covid-19 epidemic. In mid-March, the head of the company, Mr. Keto Goto, began manufacturing masks after consulting with other local small and medium-sized businesses. Goto has also come up with a plan to sell "masking masks" through vending machines.

Goto stands in front of the vending machine (Asahi Shimbun)

 Goto said the vending machine used to sell drinks could sell such cloth masks in 24 hours. The temperature inside the device is only 4 degrees. Consumers can buy masks at any time to enjoy the feeling of "temporary cooling" . Each mask is priced at 690 yen (about 152,000 VND), in addition to a combo including 5 filters to replace when needed at the price of 300 yen (about 66,000 VND).

A mask is packed in a glass jar

 Five days ago, two vending machines in Yamagata Prefecture started selling "mask masks" and an average of about 500 units could be sold every day. Goto said the epidemic situation in Japan was still very tense, hoping that this novel product would make consumers happy when buying. The company is also developing new products using cold materials for the upcoming summer.  

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