Lily Allen - The first true

This lovely girl is the country's first digital age "pop star", and the Internet-named strategy can help Allen penetrate the United States.

British emerging pop star Lily Allen knows exactly where her first single "Smile" became the first popular: Internet. "At that time, I was in the US when I heard Radio 1 at home. Smile immediately, my personal website on MySpace was visited to a halt. Hundreds of comments came, and I knew." this time ".

Since that moment, the 21-year-old Allen has become a symbolic character for virtual social networks in the UK. Her album "Alright, Still" has sold 300,000 copies in just one month, thanks to a creative "digital" advertising campaign.

In the UK, Allen is known for his intuitive looks for other artists. She described Madonna as the "most exaggerated star in pop history" and called the most fiery girl group today the Pussycat Dolls "like cheap dancers".

Source: Flickr Allen's lyrics are also quite provocative and naked when referring to "hot" issues like sex and drugs. All of these factors helped Allen become a hero in the eyes of his fans, and at the same time, she became a new target for the British tabloid journalists to hunt.

" I never wanted to be a role model. I did what I liked and frankly admitted it. And sure enough, I won't change it just to be able to set foot in the United States ," Allen said. .

Make friend

It can be said that Allen is the first digital pop superstar in the UK. With more than 97,000 friends on MySpace, it is no surprise that in his latest tour, Allen always asked the audience below: "Is anyone here not of MySpace?"

" I recorded and posted songs straight on MySpace. If people liked them, they would buy the whole album. The label didn't think my music style was right until I became famous ." In fact, Allen's pop album with contemporary British style has not only been successful in terms of revenue but also received a lot of critical compliments from critics.

While the music was influenced by Allen's ska and reggae that attracted the older public, marketing campaigns aimed at young people, including shaking hands with MSN Web portal and online audio-visual software Nabbr. However, the heart of this campaign is still Lily's personal blog. That is the place that attracts the most interest.

" I spend 2-3 hours a day to access my personal website on MySpace. Fans always need an emotional connection with the artist, so I often chat with them ."

Rebellion has . strategy

This wise policy is immediately effective. The single "Smile" won the British chart rankings. At the same time, the album also went to the US on January 30th.

" If pop music just stops at the easy tunes, then Toto is probably the largest band in the world, " said Andy Slater, president of Capitol Records. " But fortunately it's not like that. Pop is youthful, rebellious and fashionable - all that sparkles in Lily Allen's music ."

The mix seems to be provoking the curiosity and interest of the American media.

Allen was selected by Blender magazine as " Number 1 reason to love 2007 ". Her music is broadcast on contemporary rock channel and in February, Lily will perform with Jay Leno and Conan O'Brien.

Trong Cam