With the strategy card: discount, overall security solution of Microsoft - Windows Live OneCare took over and ranked in second place in the US market in the first two months of launch.
Statistics of NPD Group show that Windows Live OneCare accounted for 15.4% of the total number of security packages sold at Best Buy and Amazon.com. The average price of this package is $ 29.67, much lower than Microsoft's initial price of $ 49.95USD. At Amazon.com, OneCare is only $ 19.99.
" It's clear that Microsoft's discount strategy is working, and they are taking a significant market share ," said Chris Swenson, an analyst with NPD Group.
OneCare has been available in the US since late May 2006, three years after Microsoft announced it would jump into security. OneCare package includes antivirus, antispyware, firewall, data backup software . for Windows operating system. Both Symantec and McAfee have launched new products that compete with OneCare.
According to NPD Group statistics, Symantec still ranked first in the security market with 59.8% market share. Microsoft ranked second with 15.4%; Trend Micro ranked third with 8.9%; and finally McAfee with 7.1%.
Microsoft security solutions are consumed strongly
With the strategy card: discount, overall security solution of Microsoft - Windows Live OneCare took over and ranked in second place in the US market in the first two months of launch.
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