Online boom game promotion

When the game becomes a fertile business land, suppliers also bravely invest and buy copyright on famous online games. After a quite quiet time, this market has returned to a series of events and promotions that attracted gamers.

Program of Radiance - Hero satisfies.

Feasts on the festive days of the year such as New Year, Traditional New Year, Valentine's Day, International Women's Day, National Day, Vietnamese Teachers, Mid-Autumn Festival, Christmas, or weekend events . fully exploited by online game publishers as a way to make customers satisfied with the service provided, keeping gamers and attracting new players. Participating in the program, fans of online games can be donated in-game items, increasing playtime for account recharge cards, gaining experience points (exp) .

For gamer lovers, the focus on attracting attention is special events for couples or the opportunity for male gamers to show their affection like " Chocolate Love ", " Sweet Sweets " of PTV, " Valentine 's Festival " - " The Love Week " of TS Online, TS Online's " Love Week ", " Sweet Valentine ", " International Women's 8-3 " by GunBound. .

However, as the words of a gamer with a Master_VNVN nickname, " Of all the events, the success of battles in games like PTV, VLTK, MU . is the most desirable, biggest, most reputable and obtained. As soon as the announcement comes, you have to work a lot from buying items, leveling up to recruiting talents, meeting groups to prepare a formation, planning to break . All who is very eager and curious to think about the scene and the results of the battle of success ".

Also from the time when the online game was officially commercialized, players have to pay in the form of buying a card to recharge the account, the promotion type of the winning card or the chance to lucky draw the prize on the website of the house Very popular release. VinaGame has announced a special promotion for VLT gamers with a total value of over half a billion VND. And PTV - Regaining the promised land has also implemented the program " 1 billion VND promotion in PTV shopping month ".

Ms. Nguyen Thi Kim Thoa, Head of External Affairs Department of VinaGame Company, said: " We have found that players who are quite popular with promotions have gained experience. However, how to organize the program? , how much is a reasonable increase considered by the company very carefully based on the opinions of the majority of game players, while ensuring the attractiveness and not breaking the fairness ".

Meanwhile, Marketing Manager of Asiasoft Company, Mr. Pham Nhu Duc, said: "This type of entertainment will be most attractive in the form of competition organization, such as World Cyber ​​Game, for the sake of players. The game is to communicate and meet offline with the gaming community ".

Program of 1 billion VND promotion in PTV shopping month.

In fact, when the " Booming Week " for PTV fighters started, the Bless City of all 4 servers became devastated because of the amount of players focused on fighting monsters. The attraction of this event is the gamer 's first day of participation in experience points will be multiplied by 2; the next day multiplied by 3; successor 4 and the event of the Endless Life; the fourth day will have an additional event of the Beast Summoner; on the last day there are many other events and experience points will be multiplied by 5.

" The form of gaining experience is very attractive because it can increase level quickly, possess many items and players are also very happy to get a lot of money (in game) from selling items. It is most practical to give more days or hours to play, while the old 'old people' can earn a lot of money every time in exchange for playing days, so Ngoc is more valuable , "Nguyen An Binh, A fan of many online games, commented. " However, the increase in experience causes players to skyrocket and the status of taking a beating (KS), more cursing will happen. It can be said that this is not fair because only those who are free in the batch. New promotions are beneficial ".

In the opinion that if gamers abuse too many hours of play will lead to negativity and the promotion of promotions that attract players, increase playing time will make gamers addicted and play more, Center Director FPT Online Game, Mr. Pham Thanh Duc, explains: " Promotions to create new and keep old customers rather than entice new customers. Forms such as increasing exp, giving items, winning . only In order to make it easier for players, feel more satisfied with their suppliers, in fact the number of multiplayer players does not necessarily determine the success of online games and the number of gamers playing too much is negligible. .

Marketing Manager of Asiasoft Company added: " Anything used is not good, for example, Vitamin C is good for health but if one day uses 3-4 tablets, is this still good. Promotion only helps players are more happy about spending their leisure time, not to encourage more play ".

As more and more games are available for players to choose, competition among businesses is inevitable. Mr. Pham Thanh Duc said: " As other business lines, online games also need to market and promotions or events are important, creating a professional style of the publisher. However, the company's policy is to always refresh content, ensure technical operation, enhance utilities such as buying and selling assets, updating many new goods . ".

Any trader aims to attract customers, consume many products and services, increase sales, profits . But, this online entertainment industry is facing many difficulties because This is a "sensitive" issue. Ms. Thoa expressed: " The big challenge that businesses must overcome is to change public awareness, persuade the online entertainment industry is contributing to promoting infrastructure development, a form of healthy entertainment. strong and useful for society ".

Van Hong