PC Trend 2008: Form of winning the content

Gone are the days when looking superficially, the boss's computer was the same as the staff, the housewife's system was no different from the girls. There is no longer a time when features and prices are always a top priority for the PC industry.

Now users want their bulky system to be a fashionable item.

Businesses in the long run will not be the largest source of demand for distributors. Last year, consumer PC output increased by 19% (accounting for 41% of the total number of phones in the market), while PC for business only grew by 11.7%.

The hundreds of orders for big companies are not enough to please the manufacturer, because 'if you don't gain a foothold in the user, you will be eliminated from the game', Roger L. Kay, Director Research firm director Endpoint (USA), confirmed. That was the expensive lesson of Dell (USA) when it lost its position as the number one computer in the world to Hewlett-Packard just because it overlooked the consumer market, despite being favored by businesses.

The form of the throne

Apple has shown that the success of iPod, iPhone and MacBook computers is thanks to its attractive design. According to global research firm IDC, 'Apple' computer market share increased from 1.8% 3 years ago to 3.2% today.

More than ever, manufacturers are trying to make their products stand out in the crowd or first of all to withstand the heavy rival Apple.

China's Lenovo Group is looking to take advantage of the CES 2008 consumer electronics exhibition, taking place in Las Vegas (USA) from January 7 to January 10, to consolidate the 3rd position in the PC industry with Slim and brilliant notebooks.

Meanwhile, Hewlett-Packard is confident with the Blackbird 002 - an attractive black shell gaming system. Dell did not hesitate to invest in the design. From last year, they launched the product line with 8 different colors such as pink, yellow, blue, red .

HP's Blackbird 002 computer. Photo: FreshPilot .

Just like the auto industry can't design a car that fits every driver, computers are now divided into many types such as gaming machines, business equipment or leather laptops for girls . ' We It is in the period when the form determines the success of the product. A type of PC no longer makes all members of a family satisfied by their needs, aesthetics and age , 'said JP Gownder, an analyst at Forrester Research.

Narrow the group of customers

ASUSTeK company recently launched a product specifically for racing fans. Lamborghini laptop VX2 is equipped with a black or gold cover and the Lamborghini supercar logo costs up to 3,300 USD.

Lamborghini VX2. Photo: JournalDugeek .

Tulip also introduced a limited number of Ego LifeStyle-branded laptop versions, designed as a lady's handbag for $ 7,500 to $ 50,000.

Some Ego Tuylip versions. Photo: ShinyShiny .

The price might say that 'expensive as diamond' will cause the number of buyers to fall, but the manufacturer is still confident that there will be enough customers willing to spend big money to own the equipment. must look up '. Forrester found that consumers are paying an average of $ 204 more than previously for a laptop and $ 253 for a high-end desktop.

Hai Nguyen