Communication technology is gradually being

The popularity of MySpace social-networking websites or sites that allow users to upload homemade content such as YouTube has somewhat made mainstream media organizations think about the trend of reaching readers via the web. alone, if you don't want to lose 'god'.

It can be seen that a series of news agencies, media outlets such as Fox News, CNN, USA Today and MSNBC have all started integrating virtual social networking tools on their websites and encouraging people use to contribute personal content to the web.

According to Mr. Howard Finberg, director of interactive learning at the Poynter Press Research and Training Institute, many websites now give up on supporting virtual social tools for audience.

Breakthrough thinking

Clearly behind this move is a great change in the thinking of working of the media organizations. Mr. Finberg explained: ' Pages encourage open communication, they no longer play a role in controlling these exchanges. This is a significant innovation in the perception of the media '.

However, even for those who have started integrating the virtual social networking tool into the website, there is no longer any wonder. One of the main concerns is whether they will attract a large number of users of such tools on MySpace or YouTube.

But Mr. Finberg said that these sites have other advantages to attract users. He said: ' Their strength is the close relationship with the local people. They are a reliable source of information for local people . '

UReport "Newcomer"

Web TV channel of Foxnews.

One of the rookies who just joined the field is News Corp.'s FoxNews.com, which also owns the famous virtual social network MySpace. Last week, Fox News unveiled the UReport service.

Like I-Report of CNN and First Person of MSNBC, UReport did not hide its ambition to exploit the desire to create creative agreements and share each other's "ego" on the Internet.

Especially, in addition to allowing users to upload photos and videos from computers or cell phones to Fox sharing with everyone, UReport also facilitates them to 'broadcast' Fox News channels.

Sylvia Borowski, project manager of FoxNews, proudly said, although it is only a few days old, UReport has achieved great success, predicting a smooth start.

Confident Borowski, UReport is one of Fox News's efforts towards 'making users feel connected, like we are listening to them and want them to become members of the website'.

She said: ' The mantra that we always keep in mind about Fox News Channel is' we give information but you are the one who makes the decision. This is also an opportunity for everyone to participate in making newspapers '.

I and my friends make newspapers

Of course, according to Ms. Borowski, UReport is only the first step in a series of Fox's efforts to attract users to join the website. She hopes, in the future, this form of activity will continue to develop, strengthening the close relationship between the company and its audience and readers.

She revealed the strategy to attract users to use the company's services: ' We will slowly provide users and help them get used to those tools. Through the website, we will send users little by little some of these great new features . '

Of course, according to Mr. Finberg, the method of attracting by social networks and the content of the mainstream media organizations are still constantly evolving. He said that many pages were still in the testing process and he did not think they had much time to test that technique.

Do Duong