Shopping habits can be genetic

A study shows that people's shopping habits can be passed on to the next generation.

Image for illustrative purposes. (Internet source)

Many women often buy shirts with floral patterns and find that their mother also has that habit. Some people never watch comedies or psychology but just like sci-fi movies and find their father has similar interests. According to an article published on Livescience yesterday, that fact makes two marketing professors in the United States want to find out if the shopping habit can be genetic.

' We recognize the shopping habits of many people, not all, influenced by genetic factors and those habits can be passed on to the next generation ,' Itamar Simonson, a further professor Marketing of Stanford University in the US, stated.

Simonson and Aner Sela, a marketing professor at the University of Florida in the US, track the shopping behavior of twins with eggs and other eggs. The two researchers found that identical twins (identical genetic code sets) had more similar shopping behaviors than other egg twins. This shows that shopping habits may be genetic characteristics.

Emily Easley, a man watched by two professors, said that her shopping habits were identical to her father and mother.

' We like some types of products and often buy them. Once I bought a shirt with floral patterns and leaves on my neck. When I got home I found my mother also bought the same and the same color. The clothes in my wardrobe and mother are relatively similar , 'she said.

The two researchers also found that people can inherit a number of trends in the financial decision making process - such as attaching more importance to risk in investment activities, prioritizing models over quality when buying. shopping.

Dianne Martz, a woman living in Boston, USA, says her grandmother, mother, aunt and daughter all love to shop passionately in their free time.

' In my opinion, my daughter inherited my shopping addiction from me, and I inherited that habit from my mother and mother inheriting it from my grandmother. But it is also possible that the process of observing behavior and purchasing decisions of older people have affected the thinking of the next generation. Thus, some habits form in people through learning, not genetics , "Martz said.

Simonson and Sela emphasized that they did not consider the role of the nurturing environment separately but wanted to understand the effects of both genes and the nurturing environment on consumer behavior.

'Our research shows that human genetic habits should be more focused on marketing, ' the two professors said.