Why shopping immersed women?

Prehistoric women have to spend a lot of time on choosing food and habits that still affect the shopping style of sisters today.

In primitive society, women pick, gather food and look after children, while men hunt animals in the forest. So women rarely plan for what they will do. On the contrary, due to the characteristics of hunting activities, men must pre-select ambush locations and plan to coordinate with each other to destroy wild animals.

The Daily Mail believes that, over thousands of years, human search and production methods have gradually changed. However, habits from early childhood still leave a mark on the thoughts and behaviors of modern people.

In primitive society, women have to spend a lot of time choosing the best food.That habit is reflected in the shopping behavior of sisters today.Photo: metro.co.uk.

Professor Daniel Kruger, a University of Michigan researcher, thinks that the shopping habits of modern women are like the gathering of human ancestors from ancient times. Primitive women spend a lot of time searching for the best quality food. So women today do not feel impatient when wandering in stores for hours looking for clothes, gifts or something. The instincts that the ancestors left behind motivated them to find the best quality or the most satisfactory without caring about the time.

In contrast, primitive men always discussed with each other the animals they wanted to hunt before entering the forest. After finding and destroying them, they immediately returned home. Most modern men think about what they want before going shopping. When they found them, they bought immediately without looking at anything else.

'Gathering and growing is a daily activity in prehistoric times. Women often lead their children when doing these things. Today women also like to bring their children when they shop. Nobody brought children when hunting in prehistoric times. So today men rarely shop with children. When choosing food, primitive women must evaluate colors, flavors and other factors to ensure that what they choose does not contain toxins. If they make mistakes, the whole family could die , 'Kruger commented to the Daily Mail.

According to Kruger, his research can help us explain the phenomenon of male and female couples often clashing with each other if they come to the market together. The risk of conflict will be reduced if everyone understands that men and women have different ways of choosing goods.