This is what makes each type of shoe with different size and fit

Any sneakerhead has to go through the same crisis when ordering shoes online: how is Fit, buying it?

There are many people with true-size feet (true length of the foot) of 9 US (27cm) but can fit all shoes from 8-10 US.

For most consumers, that's frustrating. The truth is that every shoe model, each brand has its own characteristic of size. Not to mention shoes for Americans, British, Japanese . Most of them have differences in size.

We often assume: For example, a size 9 US adidas basketball shoe will have the same fit as adidas size 9 US running shoes, similar in both length and width. However, that is not correct.

What makes the difference is that each shoe model needs its own "last" . Basically, last is a shoe mold , made of wood or plastic, sometimes metal (because they are durable, keep the form well), simulating the shape and size of the foot. Last is the core element to create a complete shoe.

Picture 1 of This is what makes each type of shoe with different size and fit
Last wooden, specialized to close leather shoes.

Picture 2 of This is what makes each type of shoe with different size and fit
Last plastic to create adidas Derupt model launched not long ago.

Last produced in pairs, designed based on the basic needs and purposes of the shoe model (running shoes, training, basketball .). In order to meet the current huge amount of last, they are mainly molded from plastic

In addition, each shoe model usually has different versions for men (men), women (women), children (kid). Therefore, the size difference is even more pronounced. Please give condolences to anyone who has mistakenly ordered a woman's shoe for a legal foot.

In addition to the last, the role of material also creates different fit. Last experts at adidas said: "Last plays an important role in the fit of a shoe, besides the material. For a hard leather shoe, it will definitely be more difficult to fit a pair of shoes. design but with elastic material, allowing the feet to find the space needed more quickly ".

The length of similarity but different to several sizes among brands is common. Please emphasize, it depends on the purpose of the shoes used. Running shoes will have a different fit compared to soccer shoes or golf shoes - even if they are the same size.

Picture 3 of This is what makes each type of shoe with different size and fit
Adidas Derupt and adidas New York predecessor.

For example, the adidas Derupt model inspired the radical design from the New York adidas model. Bringing the similarity in design to another last set, adidas has a new, more modern model with a slightly different way of fit. Same size US 9, you can fit Derupt but a bit off with New York or vice versa.

Creating last is not a simple task and depends directly on many factors."In adidas, before a last type is officially put into production, it must meet the design requirements, match the marketing strategy, help the brand create the final product that can leave a mark. in the customer's mind, " said adidas expert last.

In the past, it was created by artisans manually. So far, thanks to technological advances, last can be created by scanning and 3D printers.

With the giants in the shoe industry like Nike, adidas, Under Armor . It is normal to own the last store for people in every continent.