Uncover the era of multi-media

After years of waiting eagerly and having to go through so many different negotiations, finally the era of multi-media has arrived.

This is the message given by all the big names in the field of television, film, telecommunications and Internet worldwide at MIPCOM - the world's largest audiovisual exhibition - just finished last weekend.

The message affirmed that the era of multi-media digital has begun to flourish and spread globally. Then users will be able to entertain in any way they want anywhere at any time.

Visitors at the MIPCOM Exhibition Photo: AFP

' Technology has begun to change everything since a year ago. At that time, with the arrival of the iPod Video, users enjoyed television programs on their own , "said Anne Sweeney, co-chair of Disney Media Networks. ' A year later, the digital world brought us - entertainment service providers - closer to users .'

'Digital' and the way it 'shapes' the global entertainment industry are the most talked about topics in the global entertainment industry leaders in MIPCOM Exhibition recently took place.

Besides, a series of contracts are considered to have a breakthrough between the world's leading entertainment companies as well as between 'regular middle' firms. Although not the name but it is the "regular middle" firms that are the leading companies in the field of digital entertainment. These are the companies that are expected to bring more 'rich' entertainment capabilities to TV lovers around the world.

The on-demand video (VOD - Video-on-demand) field is expected to grow strongly thanks to the intergovernmental contracts signed for MIPCOM events between names such as BBC Worldwide, CBS / Paramount Disney's Buena Vista International Television.

The global mobile phone world will also be a potential entertainment world in the era of digital media. Mobile phones will be a personal entertainment center. The field will continue to grow stronger in the future as more and more companies step into this field, Disney's ABC Channel and Twentieth Century Fox are probably the ones who are leading the two 'TV shows. 'are LOST and PRISON BREAK.

The $ 1.65 billion contract to buy Google 's online entertainment video site will be a driving force for the Internet' pioneer 'in digital entertainment, which is still quite a bit of a picture. argue. This contract is also a testament to the creativity and desire to have a 'place' to entertain, showcasing their own video works in the Internet user community. This is also a testament to the trend of turning the Internet into an alternative entertainment for TV.

Leading experts in the world entertainment industry believe that the era of multi-media has come and will grow very strongly because it has met the most important problem with the world entertainment industry. revenue threads. New forms of entertainment are proving their feasibility as they have helped suppliers gain real revenue.

The 22nd MIPCOM exhibition this year received a record number of participants - 12,429 people from 57 different countries across the globe. If you include those who are late, perhaps the number above surpasses 12,500. This result is evidence that more and more digital entertainment companies come to the fair to buy entertainment content for their newly released entertainment.

Hoang Dung