Watch movies on paper

The promotional video will first appear on US paper magazines in September.

This is the invention of Americhip, a technology company based in Los Angeles, USA. The company has also announced technology that makes journals with a variety of scents.

The ultra-slim (2,7 mm), 320 x 240-pixel ultra-thin liquid crystal display, which is the size of a mobile phone screen, will be included in some Entertainment Weekly magazines from the day. 18/9. Their batteries operate continuously for 70 minutes and can be recharged via USB. The video storage chip is activated when the user flips the page. Each chip is capable of storing up to 40 minutes of video.

Some of the Entertainment Weekly magazine. (Photo: ew.com)

It is believed that the cost of video advertising in magazines will be much higher than traditional advertising. However, many experts say that in the context of competition is becoming increasingly fierce as today, companies recognize that the attention of new consumers is the most important. Therefore, the technology of video posting will be welcome.

This is not the first time that magazines have tried to integrate digital technology into a publication. For example, last year the Esquire men's magazine used e-ink technology to make the magazine cover flicker in a variety of ways.