Why not buy electronics in the summer?

If your TV has become old, tired of working over the years; If your phone is slowly slowing down or your tablet is nearing an 'antique', and you're wandering around electronics stores online or at local stores, remember restrain yourself from temptation.

For your sake, you should wait a bit before buying.

Because summer is traditionally a relatively slow period for new electronic devices in the US and other major Northern Hemisphere markets. Many companies will choose to show their latest products in the winter, at events like the Consumer Electronics Show in Las Vegas or Mobile World Congress in Barcelona. They will be ready to sell products right after the introductory show or release them on the year-end holidays, when many people participate in shopping.

In the middle of summer, you usually pay the highest price.

In the middle of summer, you usually pay the highest price because most products will be at the highest level in their life cycle. Many products will be discounted in a few months, such as November's Black Friday in the US, or on other sales around the world, when retailers seek to discharge old inventory, prepare for Christmas, and make room for newer models.

That does not mean that there is not a single sale in the summer - Amazon has had a big sale, but it seems designed to sell Echo devices, TVs and Instant Pots only in the month. For most other electronic items, it is best to wait for retailers to increase their school promotions, then Thanksgiving promotions, followed by the rest of the holiday season. Until the restart process with new products in the winter.

Many companies also release their biggest new products in the fall. Apple is an example, the company tends to release new iPhones, Apple Watch and iPads in September. The company also often launches new products in March, which means that the summer months are a tough time. in the middle, if you buy, you will have to pay the full price for a newly released product or that product may be replaced by a much better model soon after.

Even if you don't use the latest iPhone or iPad, you should wait until the new iPhones are released - and older models will get a bigger discount.