Windows Vista is the lifesaver in the battle of PC vendors

Once the world's number one computer manufacturer, Dell has recently been surpassed by HP's revenue. Analysts say that it is the disconnection from consumers that drives them, but Microsoft's new operating system will help Dell change its landscape.

Analysts at Wall Street (USA) have agreed to resign CEO Kevin Rollins' decision and embrace Michael Dell's return. Richard Farmer, an expert at Merrill Lynch, said that the company will quickly recover thanks to a new strategy, new partners and merger plans that its founder has been a student at the University of Texas. coming up.

ABI expert Stan Schatt also commented that Michael Dell has always been a typical entrepreneur even though he did not undergo any formal training. Schatt said Dell will have a major shift this year after a series of explosive laptop problems, which HP lost to the top spot and had a poor financial year.

Dell met with hardship because of the absence of the retail market - the fastest growing sector in the world in 2005 according to Merrill Lynch statistics. The company did not understand that consumers wanted to feel the power of the system themselves, rather than just hearing about Dell as a computer maker.

According to Schatt, Dell's deal with Costco is a step in the right direction, but in order to regain what is lost to HP, they need to sign with larger retail systems. The presence in the retail market not only makes Dell closer to consumers but also helps them improve customer service that has been infamous over the past year.

Another strategic mistake is that Dell is too dependent on the US market, while the fastest growing regions in the world are Europe, the Middle East and Asia. In addition, HP dominated Dell because they could sell computers at low prices using AMD chips and subsidized by the printer division.

However, things will change when Windows Vista is widely accepted in small and medium businesses. According to Merrill Lynch, the number of companies that upgrade the system to the new operating system will increase from 1% this year to 16% in 2008. With the consumer-oriented strategy, Dell has introduced new optimized systems. customized for Vista Home Premium.

Dell computers that work on Vista can be customized, enabling users to choose features that suit their computing needs. The company also believes that high-performance computers are always coupled with attentive customer care. Therefore, they developed a service pack that guides people to install Vista.