Young people still like to use music for free
According to a new report, the world music industry will be able to face a crisis because today's young people still prefer to download illegal music on the Internet rather than using music. have legal copyright.
This report by Jupiter Research has shown that the number of European consumers downloading illegal music through information sharing sites - most notably P2P - has surpassed those. legal music users.
The number of illegal networks sharing this type of information is more than three times the number of legitimate networks. Whereas those who specialize in sharing information or music through these networks - mostly young people - have no idea what music is to be paid for. .
Freedom of consumption
"Up to 34% of customers aged 15 to 24 share illegal music on the Internet." Mark Mulligan - an analyst at Jupiter Research - said: 'Digital youth' - Digital youth, in the sense that this expert uses - is raised today by an unlimited menu of sound sources. Free music and available from peer-to-peer information sharing systems. But when these customers are older and more spending, they will again become one of the key customers of the music industry.
' When these customers are young if the music industry can make them move from the freedom to use illegal music sources to use music with legitimate payments, then perhaps the customers This potential will be hard to develop with the use of paid music in the future and the recording industry will probably suffer long-term damage . '
According to the report, only 5% of Internet customers are willing to pay for legal music downloads while up to 15% of customers share music without paying royalties. fake.
However, this report finds a solid demand for legitimate music market from some famous sites like iTunes, where 10% of European customers pay to download versions. legal music. This rate is highest in Sweden with 31% of customers.
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