AMD released a new graphics card

In an effort to pave the way for the launch of next-generation Phenom processor chips, AMD on November 15 officially launched new graphics cards compatible with Phenom and delivered better image quality. .

These two new graphics cards, ATI Radeon HD 3850 256MB, are sold for $ 179 and the ATI Radeon HD 3870 512MB card costs $ 219.

ATI Radeon HD 3850 and 3870 both support Microsoft's latest DirectX 10.1 multimedia replication technology platform. AMD claims that the two new graphics cards better support the UVD (Unified Video Decoder) help to deliver better high-definition video quality, especially when watching HD DVD and Blu-ray discs.

Rick Bergman, vice president and general manager of AMD's graphics products division, said the upgraded CrossfireX technology in the two products could allow users to run up to four graphics cards on the same PC. .

The case of loss and sale

The acquisition of the prestigious ATI graphics chip maker with a value of up to US $ 5.4 billion last year has not only failed to bring success as expected for AMD, but has also made it a 'consequence' consecutive losses in the last 4 quarters.

AMD hopes to buy ATI, which will help the company get more weapons in the competition to beat Intel's dominance in the x86 microprocessor market. But the reality is completely different as expected. AMD has recently lost market share to Intel.

At the same time on the AMD graphics market, it is also 'well enough'. The company has encountered a lot of difficulties in production as well as slowing the process of launching products to the market. Meanwhile, other competitors, such as Nvidia and Silicon Integrated Systems, continue to thrive, launch new products and gradually "nibble" the market that belongs to ATI.

In the race for AMD microprocessor chip technology, it is also regressed more than rival Intel. Recently Intel has officially set foot in the '45-nanometer technology era' with the latest Penryn microprocessor product line. This is the microprocessor chip line with the latest 45-nanometer production technology. This technology allows Intel to shrink the chip circuit, thereby integrating more transistors that contribute to increased chip performance.

Meanwhile, at least next year AMD will be able to catch up with Intel's chip manufacturing technology.

Next week Phemon debuted

AMD plans to release Phenom quad-core processors next week. This is the product of AMD's latest Spider platform. The Spider combines synchronous processors, graphics cards and chipsets to deliver better performance and graphics quality for people.

Phenom is part of AMD's commitment after completing the ATI acquisition. Accordingly, AMD is committed to launching a new technology platform code-named Fusion that combines GPU graphics chip and CPU processor chip as one. It is expected that Fusion will be officially launched in late 2008 or early 2009.

But this is a relatively difficult goal to implement. Previously, Intel and Via had failed in similar projects. In 2000 Intel had to cancel the Timma project combining graphics chips with processor chips. At the same time Via also ended Matthew's project.

Bergman confirmed that although Spider has not yet successfully integrated the processor chip and graphics chip, it is the next step to help it reach its Fusion goal in the near future.

Hoang Dung