America Online's online father

Born and started getting acquainted with the business career in Hawaii, from a boy selling postcards, fruit juices . Steve Case has gradually affirmed his entrepreneurial talent in the marketplace.

After successfully building one of America's largest online trading businesses America Online (AOL), Steve Case officially named himself on the list of the most prosperous and successful entrepreneurs in the world personal property estimated to be worth 1 billion USD.

Through various job positions, entering the 1990s, Steve Case successfully built AOL Online Trading Company. Currently, with a wide range of operations in the Americas, the staff reaches tens of thousands of people, an estimated customer network of 28 million members, a total revenue of billions of dollars, AOL has become a in the leading and reputable online transaction networks in the Americas.

AOL has also been voted by Fotune Magazine as one of the 500 most outstanding businesses in the world.

6 years old got acquainted with business

Born on August 21, 1958 in Honolulu (Hawaii, USA) in a family of four children, his father worked as a lawyer and mother as a teacher, Steve Case soon had a favorable educational environment to create. self-consciousness. Steve's greatest desire is to want him to study well so that he can continue to be a lawyer, and since he was very young, Steve Case has been facilitated by his family to attend The 13-year Club and then Punahou School. These are the best schools in Honolulu.

Thanks to being smart and hardworking, in most subjects at the school, Steve Case always gets high results. However, right from this point, Steve Case has also begun to express his passion other than his father's wishes, always showing interest and interest in business rather than legal practice. Professor

This is probably also partly due to the impact of his brother's job because when Steve Case was 6 years old, due to his family living in a world-famous tourist destination, Steve Case's brother took advantage of the opportunity to open a small shop selling postcards and lemon juice for tourists and local residents.

Every day, every time after school, Steve Case goes out to his brother's shop and assists in the business to the families. It was these seemingly ordinary jobs that had a profound impact and interest in Steve Case.

Shortly thereafter, thanks to a well-developed business, Steve's brother expanded his business and founded a small company called Case Enterprises, which provides direct greeting card services or via email and then delivered to customers.

Starting from here, Steve Case's work has also become more busy, helping both his brother's businesses and his school work. And what's special is that even though he doesn't have a lot of time to study, Steve Case maintains very high academic results.

The work goes on and doesn't understand from time to time, the business has really become the real passion for Steve Case. It was Steve Case himself who did not expect that the young experiences and passions that would later become a solid foundation for him to reach the glory of his career.

In the years of high school at Williams College, in addition to maintaining high academic results, Steve Case also demonstrated outstanding qualities compared to other peers, especially the ability to sound. music. Steve Case has written a number of rock-style music pieces and many of them have been posted in local magazines and then built into concerts by some popular bands.

With an inquisitive spirit, Steve Case did not forget to spend a lot of time reading books, if his brother transmitted the inspiration to Steve Case, the book of The Third Wave business philosophy was available. The effect helps Steve better define his business career. Along with that, Steve Case also participated in many meetings, lectures and with his special ability, Steve Case was always the leading figure in the school's movements.

Work to gain experience

In 1980, at the age of 22, Steve Case applied for a job at Proctor & Gamble Cosmetics Trading Company in Cincinnati, Ohio. As a salesperson, having to interact directly with customers every day, Steve Case enlisted a lot of practical knowledge and experience. At the same time, Steve boldly takes initiatives on new types of products and customer care services for the company.

Those initiatives have affirmed Steve Case's talent and brought a great profit to the company. Therefore, only a short time after entering work at Proctor & Gamble, Steve Case was appointed to the position of manager.

In the beginning of his career, with the need to accumulate a lot of experience to create a solid foundation for future businesses, despite the position and the rather generous salary regime, only one The following year, Steve Case decided to leave the company.

Shortly thereafter, Steve Case applied to work at the Pizza Hut Division of PepsiCo in Wichita, Kansas. This is a branch specializing in the production of pizzas supplied to the market in and outside the region.

It can be said that wherever you are, regardless of your position and work in any business, Steve Case always devotes his entire mind to making his most creative ideas.

At the Pizza Hut Division branch, as a manager, Steve Case has done a lot of practical surveys in the bakery market, restaurants and then researched to improve and produce the New cake. Steve Case finally found many new pizzas to put into production and supply to the market.

With the marketing experience accumulated earlier, almost all new cakes when launched with diversified and high quality models hit consumers' tastes and brought businesses some big profit.

However, just one year later, Steve Case left Pizza Hut Division and went to Washington to work at a company that provides online commercial services. Later, when talking about this decision, Steve Case revealed ' Starting into the 80s, the development of the world's booming IT network has created my special attention. So after two years of constantly following these developments, I have found that this is the right time to approach the online trading service business . '

After arriving in Washington, Steve Case found a job as a marketing assistant for the head of the Control Video Information Technology Services Company.

As an enterprise specializing in providing information technology services, mainly Atari video game services, however, entering the stage of information technology development with high speed, various types of entertainment games in turn appeared on the market defeated Atari. Therefore, when starting work at Control Video, it is also the time when the company is facing many financial difficulties and is facing serious instability.

As a rookie of Control Video but with valuable experience accumulated, Steve Case has begun to research and develop new types of games such as Line, Free ball to save the situation. In addition, Steve Case researched and found the company to be very important financial.

Despite the best efforts, Control Video's game services are still not working, so Steve Case has researched, contributed, and changed the name of the company to A. Quantum Computer Services to redirect to online transaction service. In this beginning, in his position as one of the business leaders, Steve Case is in charge of marketing for the company.

Successfully create AOL online transaction network

Steve Case has developed a program to find partners to expand its marketing network and bring to the company the most advanced technologies. First, Steve Case found a contract with PCs, under the technology of PCs, Steve Case was quickly transferred to A Quantum Computer Services online PC-Link network. This can be considered a very important foundation to help the company stabilize its income and continue to expand its service network.

By his negotiating talent, Steve Case has sought a series of contracts with two major information technology providers such as IBM and Apple. With Apple, Steve Case has built a Q-Link service network, with IBM being the Promenade service network. Through the newly established service network, Steve Case has helped A Quantum Computer Services for a long time then maintain high and stable growth in the online trading market.

In 1991, after being elected as president and CEO of the company, in order to expand the scope of activities and promote products and services to the region, Steve Case decided to change the name of company A. Quantum Computer Services previously became America Online called AOL for short.

This is a strategic step of Steve Case towards a growing customer base in the time of investment environment and commercial transactions boom. And just a year later, AOL officially became a major regional transaction network, total revenue reached $ 66 million.

On the rapid growth of the company, from the late 1990s until now, Steve Case has continued a series of programs promoting AOL by acquiring CompuServe, Netscape and the world's largest entertainment company Time Warner. Inc owns a number of big names such as TV channel CNN, HBO; Time, People, Sports Illustrated Magazine; Warner Bros. studio

Not only at what has been achieved, by 2005, Steve Case also continued to successfully build a revolutionary online trading service network with a specialized function to serve business customers in the realm of real estate. Estate, hotel, health.

Currently, with the scale and scope of operations in many countries and continents, the number of employees is estimated at 28 million people, the total annual turnover is up to tens of billions of dollars, AOL has risen to one position. The largest competitors threaten the World Wide Web by the world's largest information technology firm Microsoft.

As for me personally, after the great success in my business, Steve Case has conducted many major investment programs in Hawaii to contribute to the development of my homeland. In particular, with his generosity, Steve Case also spent a lot of great assets for humanitarian careers.

As the head of the Case Foundation and Accelerate Brain Cancer Cure, Steve Case directly launched many programs to help cancer patients and provide large amounts of finance. for research projects against this critical disease.

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