Apple Scandal, Dell recalled battery: The power of the hammer 'ax' of the Web!

Honoring blogs and new generation media about their "bustling" destructive power: With information about explosive laptop batteries spreading on the Internet, Dell and Apple were unable to pretend to ignore.

Much has been said about the ability to change information flows and the perspective of blogs and newspapers online. But it wasn't until the big scandal hit the PC industry for weeks in a row that this statement is clear.

Yes, we are referring to the sudden explosion of laptop batteries, and the end of Dell to Apple must in turn recover more than 5 million laptop batteries - the largest recalls in the history of electronics. Appliances.

Not only is the information about the fire risk of laptops, the online newspapers also continuously maintain the fire at the feet of manufacturers, forcing them to act. The Internet also calls for (and supports) the US Consumer Product Safety Commission to conduct an investigation of a battery explosion.

Source: CNET

It is said that the Internet spread like a fire on a pasture. Interestingly, in this case, the Web itself contributes to "extinguishing" literally.

Back on Wednesday, June 21, at 1322 minutes, The Inquirer, a UK news website, has published a bunch of shocking photos showing a notebook of Dell is on fire in the middle of a press conference in Japan.

Pictures and news provided by Gastom, pseudonym of a loyal reader to the Inquirer. Gastom did not want to reveal his real name, because he himself was working in the PC field as revealed by Mike Magee, founder and editor of The Inquirer.

Increasing pressure

Grabbing this scoop, Magee is almost mad. He is an innate "sensational hunting" instinct (Magee has set up a very well-known technology website, The Register, but left it alone in 2001, opening The Inquirer).

Immediately, Magee understands this story will make his "newspaper brand" become illustrious. " The power of online journalism is the instant and the ability to influence globally ," Magee said.

It is no wonder that the Inquirer newsletter shot around the Web at rocket speed. The whole village stirred up: Is the collage? Nice pictures? . Analysts also fluttered because email sent back to rush. " Believe me, I have to receive a few dozen emails, " recalled Richard Stern, who was in charge of the Product Safety Commission investigation.

Next, it seems that Dell and the Safety Committee are not taken aback, The Inquirer decided to "continue". Another shocking finding came up again: Since the end of last year, Dell has received reports of several cases of smoke-free laptops, and the company has recalled 22,000 batteries. Everything happens in secret and the public is completely unaware.

So, in cyberspace, there was a fierce race. Reputable blogs like Gizmodo and Engadget posted " The facts and rumors of a burning laptop " with a fairly moderate attitude. They also constantly voiced protection for consumers' rights.

On July 31, Engadget posted a picture of a well-burned Dell laptop in Singapore. The site commented: " We will still report as long as there is no solution or decision to reclaim, so, Dell, please treat your customers kindly ."

Eat, sleep, breathe . with a burning laptop

In the face of public pressure, Dell worked very closely with the US government to find the cause of the incident. It turned out that it was still an old fault: metal atoms inside the battery clashed, frictioned and led to chemical reactions, causing the battery to overheat. Dell and Sony were forced to propose a second recall - also a record recall for the Product Safety Commission.

Once again, The Inquirer surprised everyone. On August 13, they were the first website to inform that Dell will conduct battery recall, revealing a leak from inside Dell. Official announcement was made one day later, August 14.

Source: SFgate

Dell itself - the main character of the scandal - must also use the power of the Web to reach a large audience. On August 14, the company set up a new website ( www.dellbatteryprogram.com ) to show how to replace new batteries for users. In the customer service blog ( www.direct2dell.com ), Dell also published 9 posts from its officials and employees about the battery recall campaign.

Welcome blog community

Dell also frankly published dozens of user comments, many of which use harsh words. For example, on August 15, George Johnson asked Michael Dell to explain why the company refused to answer battery questions at a press conference the day before in Sydney.

" If you're really worried about consumer safety, why did you come after the press conference ended to announce the decision to recall the battery? "

However, the overwhelming majority of comments expressed praise on Dell's attitude towards marketing. " I have complimented Dell for being responsible for consumers in this incident. Now I can safely turn on the machine overnight without worrying about my house burning again, " said a customer named. Wrote Jim Jones.

Dell thanked the blog community for " actively helping the company overcome the crisis ". " Information spreads very quickly, moreover, this is also a channel to deliver messages to customers, ensuring they are always at the highest level of security ," the company spokesman said.

Trong Cam