Asia beat Europe on mobile TV

Asia will surpass Europe in terms of both speed and scope of mobile TV technology applications, especially when Europe is struggling to find frequency bands for . television.

Speaking on the sidelines of the CommunicationAsia Fair, which has just taken place in Singapore, Mr. Peter MacAvock, DVB Project Executive Director, said " there is no interest and interest in mobile TV in Asia anywhere in the world." , at least at this time ".

" Broadcast content is waiting and loved by users, more than anywhere else ".

Mobile networks hope that mobile TV will encourage users to spend an additional 5 to 10 euros (100,000 - 210,000 VND) each month in their bill. This is considered a "offset" for the ongoing revenue decline of the conversation service.

Source: Reuters However, what mobile networks are lacking is a truly suitable and effective business model. On the other hand, having too many different broadcasting technologies has prevented mobile TV from significantly.

" Everyone says mobile TV is a great idea, but when it comes to planning, people start to look at each other ," MacAvock said. " Nobody knows where to start and how to do it ."

Blindly difficult

Until now, only one digital video standard for handheld devices, DVB-H, actually took off internationally, while Korea, Japan, the US and China all favored the technology. domestic self-development.

Some of these domestic technologies also dreamed of advancing to the world market, therefore, the mobile TV market is more and more like a tragedy.

" The first thing to do is to unify a common standard ," said Chris Lee, Sony Ericsson Asia-Pacific Marketing Manager. " If the standards continue to" fight "like this, the manufacturer will not know which standard to support, and consumers are bored and decided not to buy anymore ."

In Asia, "bandwidth" and bandwidth for mobile TV are not a problem. So the commercial DVB-H service has started to expand in India and Vietnam, while Malaysia, the Philippines and Indonesia all plan to "lift the curtain" by the end of the year.

But in Europe, the frequency problem becomes much more serious. Currently only 3 countries are pioneers in mobile TV business.

Trong Cam