Baidu brakes growth

Baidu.com, the most popular Internet search engine in China, said its second-quarter revenue and profit, though more than double the same period last year, began to show signs of slowing down. .

Specifically, Baidu's second-quarter revenue increased 109% to 401.3 million yuan ($ 52.6 million), while net profit also increased by 143% to 141.9 million yuan.

However, this growth rate was significantly lower than in previous years, reflecting two facts: Baidu's business scale was quite cumbersome and the Chinese Internet market began to enter the "mature" period. .

Last year, Baidu's revenue and net profit grew by 175% and 385%. The growth rate was even more spectacular in the second quarter of 2005, when revenue jumped 187% while profit increased . 626%.

Heavy pressure

Source: CNN However, along with Baidu's growing business, the pressure of maintaining growth also weighed on the role of the company leader. Even so, they still say hard that " future growth prospects at Baidu.com are still very solid ".

Baidu is still the largest search provider in China, far ahead of Google. But everyone understands that it is impossible to cling to that glorious past to live forever.

Although it started to fail in China, Google never once expressed frustration or wanted to give up the lucrative market. CEO Eric Schimdt is constantly committed and promises that "the company will improve performance and do better" in the future.

" We believe that new products will help expand the opportunity to do business for Google in China, " Schmidt said.

Trong Cam