Baidu entered the Japanese search market

China's search giant Baidu.com has announced it will enter the Japanese search market early next year, but whether or not this expansion campaign will succeed is still a question mark.

Baidu.com said it made the decision after six months of thorough research on Japanese search technology. " Internet penetration in Japan is very high and there are many similarities between the two countries, " the spokesman said.

Baidu currently holds about 60% of the Web search market share in China, beating all the big guys like Google, Yahoo and Microsoft MSN. However, expert Anthony Noto of research firm Goldman Sachs said that the Chinese search market is "still in the early stages" and Baidu may face the risk of losing its market leadership. If you're busy expanding abroad.

Source: Nasdaq " If China still has the potential for tremendous growth, what Baidu has to disperse its resources and resources to other markets. Of course, the Japanese market is very attractive, but it is is suffering from fierce competition from big guys like Google and Yahoo . "

Sharing this view, analyst James Lee also said that Baidu will face difficulties when entering the Japanese market. " It will take a long time to optimize technology. To make money from this market, they have to wait a few years to be minimal ."

" Japanese users are more advanced, the ads are also more sophisticated, and Yahoo and Google have split to hold up to 90% of the market share here. "

Not only do they fight their heads on the Internet, search giants also open a new battlefield to mobile phones, because nowhere in the world, the degree of dependence of people on this headline is as high as in the country. Sunrise.

Google has joined hands with KDDI Corp, Japan's No. 2 mobile network, while NTT DoCoMo offers several different search technologies simultaneously on its products.

Trong Cam