choose your order from a electronic menu

Restaurants in Europe, the US and Japan are experimenting with a technology that allows diners to order food directly from a dining table screen, rather than waiting for a wait staff.

In addition to cutting costs, e-menus will appeal to young consumers, boosting revenue due to attractive images of on-screen dishes that will make customers call more.

Picture 1 of choose your order from a electronic menu (Photo: China Daily) In Israel, private companies Conceptic also has installed e-Menu technology in sushi restaurants, pubs. The operating system is based on the touch screen, allowing customers to navigate the menu manually. "Technology is about boosting purchasing power." If one looks at a picture of a delicious chocolate cake, he will easily order it, " said Concepti CEO Adi Chitayat.

It also provides systems for restaurants in France, South Africa and Belgium.

A sushi restaurant in Tel Aviv, Israel, where the system is installed, reported that e-Menu sales increased 11 percent. Customers often place tables with screens. At one of the eateries, Gil Uriel and his family enjoyed watching the pictures on the screen and chose.

"It's much more eye-catching, we're still picking up, arguing, but it's easier to see all the dishes," Uriel said.