'Cyber ​​Monday' - launches the online shopping season

In the context of customers being more cautious with spending on year-end gifts, online retailers have to invest more to make a list of gifts and services. Today, the National Retail Association of America launched a promotional day "Cyber ​​Monday" and received a lot of response from these companies.

The gift market during the year-end shopping season seems to have gone down since 2002. The number of customers who buy gifts online also decreases, making these retailers boost the service and promotion form for customers.

Evidence is that at the beginning of the shopping season this year after thanksgiving, many online vendors have launched special promotions. Today, after a one-day thanksgiving day, the National Retail Association called "Cyber ​​Monday" marks the biggest online buying and selling activity for many firms on the first day of the week.

Photo: consumerist Responding to this day, Toys "R" Us Inc. Also had a day of promotional sales. Their opponents launched a 2-day promotion. Most commendable is Wal-Mart Stores Inc., they started a five-day promotion day from today.

Blue Nile Inc., an online jewelry sales company. 20% discount for customers who pay via PayPal. eBay Inc. in the electronics field. Target Corp., Circuit City Stores Inc., Sears Holdings Corp., Crate & Barrel, the Discovery Store and Overstock.com Inc. Also among the free shipping vendors today.

Scott Silverman, director of Shop.org, a branch of the National Retail Association, said: " The online sales market is getting more and more competitive as new customers increase very slowly. Promotional sales will attract more customers ".

Silverman also said that the number of free-of-charge free shipping service providers this year has increased from 36 to 41.4%. Nearly a third of online retailers have responded to "Cyber ​​Monday". The number of sales addresses with special promotion plans has increased to 72%, this figure was 42% two years ago.

Online consumption this year is expected to reach US $ 33 billion, up 21% from last year but this figure is still lower than last year's growth rate of 23%.