Domain.VN: Need a full awareness from the enterprise

According to the Vietnam Internet Network Information Center VNNIC (Ministry of Post and Telematics), up to now, there are only about 20,000 enterprises registering third-level domain names in Vietnam out of more than 200,000 enterprises.

This shows that most Vietnamese enterprises are still not "interested" in registering Internet domain names, although this is one of the important tools to help enterprises integrate effectively internationally.

Domain name is the name used to identify addresses on the Internet, registered by users to introduce organizations, businesses, propaganda about products, services, brands, trade promotion. . via the Internet. Domain names are usually set by business name, trademark, service, product . For example, vinamilk.com.vn , vietcombank.com.vn . are domain names associated with the brand name career.

Different from the transaction name may be the same, the domain name is only one and only on the Internet. Domain name registration on the Internet is similar to trademark registration. Deputy Director of VNNIC Le Nam Trung said that the principle of registering domain names is that anyone who pre-register is considered for pre-registration. So it is inevitable that a domain name thought to belong to another company or another company is unavoidable if businesses do not actively register their domain name for their company. In developed countries, due to a clear sense of the domain name on the Internet, domain name registration is an indispensable move right after establishing a business. Internet domain names represent transaction names, brands, products and services of organizations and businesses on the Internet, which makes a special sense for expanding the scope of business, searching for customers, advertising product marketing reports, e-commerce transactions .

In our country, due to inadequate awareness of the important role of domain names, many Vietnamese enterprises when registering domain names discovered that their domain names have been registered before. The case of Trung Nguyen coffee, Petrolimex . is an example. Many individuals taking advantage of enterprises that have not registered domain names have quickly registered a series of nice domain names, associated with famous brands, products, and reputable business names in the market . in order to profit. .

In 2005, VNNIC decided to withdraw the domain name of a registered foreign individual because of the act of selling domain names. Tide is a famous brand of washing powder in Vietnam by P&G. Previously, P&G Company had to spend a lot of time to negotiate to regain this domain name but failed to reach an agreement. Finally, after VNNIC reclaimed this domain name, P&G Company has re-registered. This is just one of the few businesses that regained their domain name. There are many businesses that take a lot of time, costs to sue or renegotiate their domain names but it is also difficult to succeed.

According to Mr. Trung, while many domestic enterprises are still not fully aware of the domain name .vn, foreign enterprises, upon entering Vietnam market, have quickly registered domain names. Compared to domestic enterprises, foreign enterprises are more aware and have a clearer purpose when registering domain names.

Recently, VNNIC continues to provide second level domain names under national domain names. Domain names. vn helps businesses assert their partners as a Vietnamese subject. Moreover, due to being a national Internet resource, the domain name. vn is safe and reliable, never automatically transferred to another subject. Although very brief, easy to remember, creating more choices for Internet users but second-level domain names still seem to not attract the interest of the Internet user community. At the end of the first phase, VNNIC only issued nearly one thousand domain names.

Actively registering Internet domain names is a way for enterprises to protect their own names, reputations, trademarks, trademarks and service marks, especially when our country integrates into the world more and more deeply and deeply. Electronic commerce flourished.