Google, Apple - the two best brands, second in the world

Internet search engine Google has regained the crown from Apple in a global poll of the world's most influential brand. For the first time, VoIP software vendor Skype snatched the third place.

Annual polls conducted by brandchannel.com, an online brand and brand magazine, often produce controversial results. For example, in 2004, Al Jazeera Arab TV channel was voted the world's most influential brand . the fifth (this year has dropped to 25th).

Even so, it seems that in this year's survey, 2528 brand experts and business / brand specialized students who participated in the poll have achieved a more "normal" and less fruitful result. .

When they received the question: " Which brand has the most impact on our lives in 2005 ?", Most of them did not hesitate to choose Google. In the past year, this search engine has rapidly expanded its power, entering new markets such as Froogle price comparison service.

In 2003, Google once proudly sat on "Throne", but in 2004, with the ascension of the iPod, Google lost the title to Apple. It all seemed to return to the old trajectory in 2005, when Google came back first and Apple plunged to the runner-up position.

For the first time in the rankings, Skype, which offers free Internet calling software, was a big surprise when it came to a series of competitors, staying in third place. Starbucks cafe and Sweden's Ikea furniture brand.

Please note that this survey does not take into account the economic value of the brand, but normally, Coca-Cola is always in a dominant position. Moreover, the survey does not distinguish the impact and influence of this brand as positive or negative.

Thien Y