Google is the strongest brand with 86 billion dollars

This year Google continues to be ranked No. 1 by Millward Brown in the list of the 100 most powerful brands in the world. This is the second consecutive year Google has won this position.

According to Millward Brown estimates, Google brand value this year has increased 30% compared to last year and reached a record of 86 billion USD. ' The reason Google won this position is because in recent years, the financial situation of the company has been continuously perfect and the stock value has increased very high, ' said Peter Walshe - Millward Brown's global account manager. - said.

Ranked second is GE (General Electric) with a value of 71.4 billion USD - up 15% compared to last year. Microsoft continued to take third place ($ 70.89 billion), followed by Coca-Cola ($ 58.2 billion) and China Mobile ($ 57.2 billion).

Google has consistently won the world's strongest brand in two years.

Thus, it can be seen that the list of Top 5 leading brands in the world remains unchanged from last year. The value growth of brands is in the Top 5 of about 15-39% compared to the same period last year.

Achieving a record growth in value in the list of Millward Brown's 10 strongest brands is Apple. Compared to last year, Apple's brand value this year increased 123% to $ 55.2 billion and brought the Apple brand to No. 7. Last year Apple stood at No. 9.

In addition to the above brands, in the list of the 10 most powerful brands, there are IBM in the 6th position with the value of 55.3 billion USD, McDonald's ranked 8th with 49.9 billion USD, Nokia 9th with 43.9 billion USD and 10th are Marlboro worth 37.3 billion USD. The total value of 100 brands compared with 2007 also increased by 21% to reach 1.9 trillion USD.

Millward Brown tracks about 50,000 brands globally and selects the list of the 100 most valuable brands in the world each year. To achieve that result, the research firm had to rely on many different parameters such as financial situation, income, stock and customer investigation.