Google 'hacked in' the software market

Yesterday, Google officially revealed that the company is taking strategic steps to "break into" the software market.

And to pave the way for this strategy, the world's leading Internet search provider has launched a variety of web-based applications such as email, scheduling and communications, including Gmail, Google Talk, Google. Calendar, and Google Page Creator.

Google claims the company has developed a software platform that helps control the operation of business operations. This is a combined product and is further developed based on the software that Google is providing.

Google's new move could be seen as a challenge for the stunned competitor Microsoft, especially as Microsoft prepares to launch a new line of Windows and Office operating systems.

Google's new application software platform is still available free of charge to small businesses, universities and non-profit organizations under the "Google Apps for Your Domain" program ( http:/// www. google.com/a ).

It is expected that by the end of this year, Google will issue a paid version using the above business management software application platform. Unlike the free version, the paid version will have no advertising and has more complex control and management features to meet the needs of large businesses and government agencies. Google has not disclosed the price of this service.

According to Google, the company decided to provide web-based services to help businesses eliminate the need to install and maintain different types of software, or to help businesses eliminate part of the costs. in the application of technology.

Dave Girouard - Google's business application manager - asserts: ' If we do well what we intend to do, we will become one of the market leaders in parts. Soft and cheap . '

' One of the fundamental strengths of providing software as a web service is that any time you can add new features without forcing users to install or upgrade ,' Girouard. affirmed.

Challenge

Google's main business is still web search and online advertising. But with the packaging of software for business, Google has confirmed that the company is trying to penetrate the software market and target business users by meeting more demands arising from This user object. In particular, it is necessary to include corporate network administrators who want to manage a unified software standard.

Sue Feldman, an analyst at IDC, said that Google Apps has set the stage for the competition between Google and Microsoft in the enterprise software market.

With Microsoft, the world's largest software company has gradually implemented a strategy to provide software such as Windows Live web application services.

Martin Pyykkonen - Global Crown Capital analyst - said that Google launched a new enterprise software platform will make businesses consider in upgrading to new versions of Windows, Office and Outlook.

Other firms such as IBM, Oracle, and SAP AG have also started to provide software as a web-based service to facilitate users and cut costs.

However, Girouard claims that Google Apps is not a replacement for Microsoft software. Businesses can completely run parallel products of Google and Microsoft.

Hoang Dung